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ONE O'CLOCK[Economic Development on May 5, 2025.]
AND, UH, CALLED THE ECONOMIC COMMITTEE TO ORDER.FIRST ACTION IS OF THE MINUTES.
CAN I GET A MOTION FOR THE MINUTES? SECOND? I GOT A FIRST AND A SECOND.
UM, CHAIRWOMAN STEWART, YOU GOT A MOTION? THANK YOU, CHAIR.
UM, I MOVE TO RECONSIDER THE OFF STREET PARKING AND LOADING DEVELOPMENT CODE AMENDMENT THAT THE ECONOMIC DEVELOPMENT COMMITTEE FORWARD FORWARDED TO FULL COUNSEL ON APRIL 7TH, 2025 WITH NO COMMITTEE RECOMMENDATION.
ANY OPPOSED? UH, THE FED CARRIED.
UH, RIGHT NOW GO TO ITEM A, UH, I BELIEVE, UH, DIRECTOR OF PLANNING.
MY NAME IS EMILY LEO, DIRECTOR OF PLANNING AND DEVELOPMENT.
TODAY, THE PRESENTATION IS GONNA BE MADE BY DR.
UM, ECONOMIC CHAIR AND ECONOMIC DEVELOPMENT COMMITTEE.
THE PRESENTATION IS THE SAME AS THE LAST TIME I'M WAITING IF YOU WANT ME TO GO THROUGH THE SAME SLIDES AGAIN.
I AM MORE THAN HAPPY TO DO SO, BUT IF NOT, NO, I DON'T, DON'T THINK CAN, I'M HERE FOR QUESTIONS.
I THINK WE HAVE READ A PRESENTATION, UM, IN A ONE-ON-ONE TO HAVE A MOTION.
ANYTHING, UM, RECOGNIZE CHAIRWOMAN STEWART.
OKAY, LEMME GET MY READING GLASSES ON AND GET READY TO GO.
I MOVE TO RECOMMEND APPROVAL OF THE PARKING REFORM DEVELOPMENT CODE AMENDMENT AS RECOMMENDED BY CITY PLAN COMMISSION WITH THE FOLLOWING CHANGES.
ONE, INDUSTRIAL AND COMMERCIAL AND BUSINESS SERVICE USES WILL MAINTAIN PARKING RATIOS ONLY WHEN CONTIGUOUS TO A SINGLE FAMILY USE, LOCATED IN A SINGLE FAMILY RESIDENTIAL ZONING DISTRICT.
NUMBER TWO, REMOVE PARKING MINIMUMS FOR ALL USES LOCATED IN DESIGNATED HISTORIC BUILDINGS.
NUMBER THREE, STRIKE CHANGE TO DEVELOPMENT IMPACT REVIEW THRESHOLD BY RETAINING THE CURRENT THRESHOLD OF 6,000 TRIPS PER DAY.
RETAIN CURRENT MINIMUMS FOR HIGH SCHOOLS ONLY AND REMOVE MINIMUMS FOR ALL OTHER SCHOOLS.
FIVE, FOR RESTAURANTS, CLARIFY THAT THERE ARE NO PARKING MINIMUMS FOR THE FIRST 2,500 SQUARE FEET OF FLOOR AREA.
AND FOR BARS, RETAIN THE CPC RECOMMENDATION.
FOR MULTI-FAMILY DEVELOPMENTS OF 200 DWELLING UNITS OR MORE, REQUIRE A MINIMUM OF ONE SPACE PER UNIT FOR MULTI-FAMILY DEVELOPMENTS OF 20 UNITS OR LESS.
REMOVE PARKING MINIMUMS FOR MULTIFAMILY DEVELOPMENTS BETWEEN 20 AND 200 UNITS REQUIRE A MINIMUM OF ONE HALF SPACE PER UNIT.
AND LASTLY, STRIKE THE DRIVEWAY ENTRANCES CONDITIONS FROM THE DESIGN OF PARKING PROVISIONS IN SECTION 51 A DASH 4.301.
OKAY, WE GOT A MOTION A SECOND IN THE COMMENT.
I, THERE ARE A VARIETY OF, UM, TOPICS HERE, SO I'LL LET EVERYONE ON THE COMMITTEE SPEAK TO THOSE THAT THEY'VE, UM, HAD SOME INPUT ON OR HAVE SOME THOUGHTS ON.
IN PARTICULAR, THE MULTIFAMILY DEVELOPMENT WAS PARTICULARLY IMPORTANT TO DISTRICT 10 AND, UM, I THINK, UH, ALLOWING FOR ONE SPACE PER UNIT FOR OUR LARGER COMPLEXES WITH THE 200 UNITS OR MORE WILL BE VERY BENEFICIAL.
CHAIRMAN OMAR, THANK YOU SO MUCH, MAYOR PRO TEM.
UM, I APPRECIATE THE COMPROMISE, UM, AND A LOT OF THESE ITEMS, UM, I HAVE NO ISSUE WITH ANY OF THEM.
I DO WANNA BRING UP THE ONE HALF MILE OUTSIDE OF THE, UM, TODS THAT I REALLY WANTED TO GET MORE QUESTIONS AND COMMENTS ABOUT.
IF, UM, STAFF WOULD LIKE TO EXPLAIN TO ME WHY ONE HALF MILE AND NOT, UM, MAKE IT, UM, CLOSER OR MAKE IT FURTHER OUT FROM THE TODS.
THANK YOU SO MUCH FOR THE QUESTION.
YOU'RE GETTING A HANDOUT RIGHT NOW.
THAT WOULD BE THE FIRST EXPLANATION.
I WOULD ALSO MAKE A COMMENT TO SAY THAT THE HALF MILE VERSUS QUARTER
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MILE, OR INCLUDE EVEN INCLUDING BUS RAPID TRANSIT, RAPID RAPID BUS ROADS WAS HEAVILY DEBATED AND THERE WERE LOTS OF MOTIONS AT CITY PLAN COMMISSION.SO THIS WAS A VERY THOUGHTFUL CONSIDERATION THE CITY PLAN COMMISSION HAD, UH, IN THEIR INITIAL.
SO IF YOU'LL STOP RIGHT THERE AND EXPLAIN TO ME A LITTLE BIT DIFFERENT, LIKE WHAT WERE THOSE DIFFERENCES? BECAUSE, BECAUSE I'M, I'M, I'M ALL FOR COMPROMISE.
I'M ALL FOR THE, THE HEAVY DEBATE.
BUT WHAT, WHAT WERE THERE, WHAT WERE THE MAIN COMMENTS FOR MAYBE A LITTLE BIT MORE, MAYBE A LITTLE BIT LESS, YOU KNOW, IT'S LIKE, I JUST WANT TO GET GET MY HEAD WRAPPED AROUND THAT FOR YOU.
SO THE FIRST MOTION THAT CITY PLAN COMMISSION HAD, UH, HAD THIS ONE AND THEN IT HAD A COMPANION MOTION TO INCLUDE ALSO QUARTER MILE FOR BUS, RAPID BUS STATIONS.
THE QUARTER MILE FOR BUS STATIONS MOTION FAILED.
UM, BECAUSE, UM, WE DIDN'T HAVE A MAP.
THEY WEREN'T, THERE WERE THE DISCUSSION LIKE, ARE THEY, HOW WOULD WE KNOW WHERE THEY ARE? MAYBE DART DECIDES TO CHANGE THEM, ALTHOUGH THEY ARE QUOTED ON A MAP.
THEN WE DECIDED, OKAY, IT'S A GOOD IDEA TO POSTPONE A LITTLE BIT OF CONVERSATION.
UM, THEN, UM, THE SECOND, THE, THE FIRST MOTION, WHICH WAS HALF A MILE, NO MINIMUM FOR HALF A MILE, UM, RADIUS AROUND LIGHT RAIL AND STREET CAR STATIONS.
UM, THERE WERE I THINK ONE OR TWO MOTIONS THAT WERE TRYING TO ONE, EXCLUDE RESIDENTIAL FROM THIS ONE AND IT FAILED.
AND THEN THE SECOND ONE TO REDUCE IT TO QUARTER MILE.
THE, UH, CONCERNS WERE REGARDING, FOR INSTANCE, SINGLE FAMILY OR EXISTING DEVELOPMENT PATTERNS THAT NOT NECESSARILY WILL WARRANT A HIGHER DENSITY OR THEY WILL NOT WARRANT GOOD WALKABILITY.
UM, SO THAT, THAT WAS KIND OF THE RATIONALE.
HOWEVER, THOSE MOTIONS FAILED.
UM, ONE STRONG ARGUMENT FOR THE HALF MILE IS THAT, AGAIN, WE'LL GO BACK TO FOUR DALLAS 2.0 THAT WE WAS JUST ADOPTED IN SEPTEMBER BY THIS BODY.
AND FOUR DALLAS SPECIFICALLY DESCRIBES TODS AND AS HALF MILE AROUND RAIL.
UH, BUT ALSO FOR DALLAS ALSO SAYS THAT OFTENLY, YOU MAY FIND QUARTER MILE AROUND BUS OR BIKE TRAILS.
THAT THAT'S ALSO, WE NEED TO TREAT THAT WITH PRIORITY WHEN IT COMES TO WALKABILITY.
SO THOSE WERE IN AN EFFORT TO IMPLEMENT FOR DALLAS AND THE HONOR, THE CONVERSATIONS THAT WE HAD BACK THEN.
UM, CCPC, UM, DECIDED TO HAVE A COMPROMISE AND ONLY PICK THE HALF MILE AROUND RAIL STATIONS.
IT'S, UM, THE HARD PART FOR US IS, I MEAN, I'M JUST, WHERE MY PAUSES IS, WE DIDN'T REALLY DEBATE IT MUCH HERE AT THE COUNCIL WHEN IT CAME TO FORWARD DOS 2.0 BECAUSE WE WERE, I MEAN, WE WERE COMPLETELY IN THE, IN THE MIX OF, UM, HOUSING.
I MEAN, THAT WAS WHAT WE PROBABLY SPENT 98% OF OUR TIME ON.
AND SO WE DID APPROVE A FORWARD DOS 2.0 THAT, UM, I DEFINITELY DO SUPPORT.
UM, BUT AT THE SAME TIME, IT'S LIKE WE REALLY DIDN'T GO, UM, THROUGH A LOT OF THE PIECES THAT WE SHOULD HAVE, UM, AS A COUNCIL BECAUSE IT BECAME ALL ABOUT THE HOUSING WHEN IT CAME TO FOURPLEX, DUPLEX, TRIPLEX, YOU KNOW, THAT WAS, BUT THE, THE DEBATE BECAME LIKE ENTIRELY ABOUT, SO THIS IS WHERE I'M GONNA HAVE MY PAUSE.
UM, I'M NOT SAYING THAT I'M GONNA BE AGAINST THIS OR I'M GONNA BE IN FAVOR OF IT, BUT I DO HAVE A LOT OF QUESTIONS AND ISSUE WHEN IT COMES TO THE HALF MILE.
HALF MILE IS, IS, IS A LONG WAY TO GO FOR LIGHT RAIL.
I DON'T HAVE AN ISSUE WITH SO MUCH AS I DO FOR BUSES SIMPLY BECAUSE IT IS, WE TYPICALLY THINK LIKE, OH, A HALF MILE IS NOTHING.
BUT WHERE I'M GONNA BRING UP, WHERE HALF MILE BECOMES A LOT IS, UM, I'M GONNA GIVE DALLAS LOVE FIELD WHEN WE MOVE THE AIR, THE, UM, UM, THE CAR RENTAL, UM, SHORT, WHAT, WHAT DO WE WANT IT NOT SHORT TERM RENTAL CAR, BUT UM, FOR AIRBNB, NOT AIRBNB, SORRY, I'M GETTING THAT MIXED UP WITH, WITH, UM, AIR, WITH, UH, UBER.
SORRY, I'M TRYING TO SAY UBER.
WE'VE HAD A BIG LONG WEEKEND, SO, UM,
UM, IT'S LIKE WE'RE RENTING EVERYTHING THESE DAYS.
SO, UM, BUT RIDE SHARE AND, UM, WHEN WE ADDED 700 FEET TO WHERE PEOPLE GO TO GET RIDE SHARE, PEOPLE REALLY LOST THEIR, LIKE, MINDS OVER IT.
AND I GET THE DIFFERENCES THAT, YOU KNOW, YOU MIGHT BE HAULING LUGGAGE, YOU KNOW, THIS, THAT AND THE OTHER.
BUT WHAT REALLY GOT TO ME WAS THE FOLKS THAT HAVE, UM, YOU KNOW, MOBILITY ISSUES, YOU KNOW, WHETHER THEY'RE ILL, YOU KNOW, WE HAVE A LOT OF PEOPLE WHO DO FLY IN BECAUSE WE HAVE ONE OF THE BEST, UM, ALWAYS IN THE TOP THREE IN THE NATION, BUT SOMETIMES IN THE TOP THREE IN THE WORLD.
UM, HOSPITAL DISTRICTS HERE IN THE CITY OF DALLAS.
AND THEN WE HAVE OTHER FOLKS THAT, YOU KNOW, MAYBE JUST ARE MOBILITY IMPAIRED OR THEY'RE ELDERLY AND YOU KNOW, THAT THAT DISTANCE WAS JUST A LITTLE TOO MUCH FOR THEM.
WE CHANGED IT AND WE HAVE HEARD NOTHING FROM ANYONE SINCE, UM, WHERE IT IS NOW.
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LESS THAN A HALF MILE.SO, UM, THAT, THAT'S MY ONE QUESTION IS, YOU KNOW, ABOUT THAT, IS HOW, HOW DID WE TARGET OR FIGURE OUT IS A QUARTER MILE REALLY BETTER THAN, UM, YOU KNOW, WHEN IT COMES FOR JUST BUS LIGHT RAIL AGAIN IS A LITTLE DIFFERENT JUST BECAUSE I, I DON'T KNOW WHY THEY'RE JUST DIFFERENT.
UM, BUT FOR THE BUS, 'CAUSE THAT PERSON FOR THE BUS PROBABLY DID WALK, UM, IN ORDER TO CATCH THEIR BUS.
SO IF YOU CAN GIVE ME SOME DETAIL THERE, UM, TO GIVE ME A LITTLE BIT BETTER, UM, UNDERSTANDING OF WHERE WE GOT TO.
'CAUSE I KNOW IT WAS A COMPROMISE, BUT, AND I'M ALL FOR THE COMPROMISE, IT'S JUST, I JUST WANNA HEAR A LITTLE BIT MORE.
SO, UM, AS IT STANDS NOW, CITY PLAN COMMISSION DID NOT INCLUDE ANY RECOMMENDATION FOR BUS STATIONS.
THE ONLY RECOMMENDATION FOR TOD IS THE HALF MILE FOR LIGHT RAIL AND STREETCAR.
SO THERE WAS NO RECOMMENDATION.
IF THE BODY WANTS TO INCLUDE QUARTER MILES AROUND, UH, QUARTER MILE RADIUS AROUND RAPID BUS, WE WOULD BE HAPPY TO HELP, BUT THEY, WE WILL NEED TO MAKE A MOTION.
AND WHAT I'D LIKE TO KNOW IS HOW MANY, UM, BUS STATIONS, RAPID BUS DO WE HAVE THAT DON'T HAVE THE LIGHT RAIL WHEN, WHEN RAPID BUS AND LIGHT RAIL ARE TOGETHER? IT'S A DIFFERENT SCENARIO TO ME THAN WHEN IT'S JUST RAPID BUS.
I KNOW WE HAVE A FEW, WE DON'T HAVE A TON OF THEM, BUT WE DO HAVE A FEW OF THEM THROUGHOUT THE CITY.
LET, IF YOU ALLOW ME A FEW MINUTES, BECAUSE THERE WAS A CONVERSATION AT CPC, WE LOOKED A LITTLE BIT DART, DIDN'T HAVE A LOT OF RAPID, UH, RAPID BUS LINES.
A LOT OF THEM WERE ACTUALLY OVERLAPPING ON CORRIDORS THAT WERE PARALLEL.
SO THE, THE TOD FOR LIGHT WOULD CAPTURE THAT.
UM, ALLOW ME A LITTLE BIT, I KNOW A LOT ABOUT THE RAIL STATIONS, BUT NOT SO MUCH ABOUT BUSES.
RIGHT? AND THAT'S THE ISSUE, NOT NOT FROM YOU, BUT JUST THE ISSUE OVERALL IS WE ALWAYS THINK ABOUT LIGHT RAIL BECAUSE THAT'S WHAT, UM, THE CITY OF DALLAS AS WELL AS DART HAS REALLY BEEN FOCUSED ON OVER THE LAST 25 YEARS IS LIGHT RAIL.
AND IT'S LIKE WE'VE FORGOTTEN THAT WE HAVE BUS ROUTES AND THERE ARE AREAS, UM, LIKE, LIKE THE CITY OF DALLAS, I KNOW THAT I HAVE ONE OF THOSE LIGHT RAIL RAPID, I MEAN NOT LIGHT RAIL, UM, BUS RAPID DEPOTS, THAT RAPID BUS DEPOTS.
IT'S IN FAR WEST DALLAS IN THE LEADBETTER, UM, COMMUNITY.
IT'S THE ONLY DEPOT THAT I HAVE IN WEST DALLAS.
I CAN'T SPEAK FOR, UM, WHEN YOU GO SOUTH AND, YOU KNOW, TO SOUTHERN DALLAS DOWN TO, YOU KNOW, EVEN MAYOR PRO TEMS AREA.
UM, BUT LIKE DISTRICT SIX, I HAVE TWO LIGHT RAIL STOPS.
NEITHER ONE IS AT A, YOU KNOW, IS A WHAT THAT I WOULD CALL A TRANSIT OR, YOU KNOW, STATION.
BUT WE ARE WORKING ON A TOD AT ONE OF THEM, WHICH IT WORKS, IT'S GONNA WORK.
BUT WHEN IT COMES TO THESE RAPID BUS STATIONS, UM, THEY ARE DIFFERENT THAN THE LIGHT RAIL ONES.
YOU KNOW, WE DON'T HAVE THE ELEVATION, WE DON'T HAVE, UM, THE DISTANCE AROUND THEM.
AND SO THAT'S SOMETHING THAT I THINK THAT WE REALLY SHOULD LOOK INTO.
AND SO, UM, I I, I DON'T, I WANNA MOVE THIS FORWARD, UM, MAYOR PRO TEM AND MAKE SURE THAT WE GET THIS TO THE FULL BODY, UM, SO THAT WE CAN HAVE THE ROBUST CONVERSATION WITH ALL OF MY COLLEAGUES.
BUT I WOULD LIKE SOME MORE INFORMATION WHEN IT COMES TO THE, UM, RAPID BUS, UM, AREAS AND SO THAT WE CAN MAYBE MAKE, IF, YOU KNOW, I DON'T WANT TO PUT IN MOTION IN NOW AND AMEND ANYTHING, BUT SO THAT WE CAN REALLY LOOK AT THOSE RAPID BUS STATIONS WHEN IT COMES TO TOD BECAUSE THEY ARE JUST AS, UM, IMPORTANT TO PUT DTOD AROUND.
THEY'RE NEVER GONNA GET LIGHT RAIL, THEY'RE NEVER GONNA GET IN A COMMUTER RAIL OR ANYTHING LIKE THAT, BUT THEY'RE JUST AS IMPORTANT AS THE LIGHT RAIL STATIONS.
SO, UM, I'M, I'LL GIVE YOU TIME.
YOU KNOW, WE CAN DO THIS OFFLINE BETWEEN NOW AND UM, NEXT WEEK.
UM, BUT THIS IS SOMETHING THAT'S REALLY BEEN ON MY MIND AND I REALLY WANT TO LEARN A LITTLE BIT MORE ABOUT.
UM, THANK YOU STAFF FOR BRINGING THIS BACK UP AGAIN.
UM, OUR, UH, CURRENT, UH, CITY'S CURRENT PARKING CODE AND THE MANDATES ARE, AS WE KNOW, WILDLY OUT OF DATE SINCE MAINLY THE 1960S.
UM, I DON'T AGREE WITH EVERYTHING IN THE CPC VERSION.
I, I DON'T THINK THE CHANGES WE'RE EVEN DOING TODAY ARE GOING FAR ENOUGH.
BUT THIS IS A COMPROMISE AND I DO SUPPORT THE COMPROMISE.
UH, CPC WORKED ON THIS REFORM STARTING BACK IN 2019, AND, UH, SO ALMOST SIX YEARS NOW GOT US 90% OF THE WAY THERE.
I THINK WITH, UM, THE COMPROMISE WE'VE COME UP WITH, WE'RE EITHER 99% OR A HUNDRED PERCENT WE'RE, WE'RE THERE.
AND, UM, AND I REALLY APPRECIATE MY COLLEAGUES, UH, CHAIRMAN STEWART, CHAIRMAN RIDLEY, FOR SPENDING THE TIME WITH ME AND STAFF TO HAMMER OUT SOMETHING THAT WE, WE HOPE OUR COLLEAGUES WILL SUPPORT.
UM, WANNA ALSO THANK, UH, CHAIRMAN NVA.
I THOUGHT THOSE COMMENTS ON THE, THE BUS, UM, TRANSIT STOPS ARE REALLY IMPORTANT.
I, I THOUGHT THAT WAS A MISS THAT WE DIDN'T HAVE THAT IN BEFORE AND I FULLY SUPPORT THAT, UM, IF WE WANT TO BRING THAT UP AT THE COUNCIL LEVEL.
SO BESIDES CREATING A MORE EFFICIENT PERMITTING PROCESS, WHICH I THINK IS A HUGE PIECE OF THIS THAT GETS OVERLOOKED SOMETIMES, AND REDUCING STAFF TIME SPENT MAKING SENSE OF OUR CURRENT COMPLICATED PARKING CODE, THIS REFORM
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WILL HELP MAKE HOUSING MORE AFFORDABLE AND SUPPORT SMALL BUSINESSES AND DISTRICT ONE AND ACROSS THE CITY.SO HERE'S A COUPLE REAL WORLD EXAMPLES OF HOW THIS IS GONNA IMPACT BUSINESSES ON THE GROUND.
THERE'S TWO SMALL BUSINESSES IN DOWNTOWN ELMWOOD THAT WOULD'VE GREATLY BENEFITED FROM THESE CHANGES.
DOWNTOWN ELMWOOD IS A, ONE OF MY, MY, UH, CORE NEIGHBORHOODS IN NORTH OF CLIFF.
THE FIRST IS SLOW AND STEADY COFFEE SHOP WHOSE OPENING WAS DELAYED BY MANY MONTHS BECAUSE OF PARKING.
AND THEY EVENTUALLY HAD TO PAVE THEIR OPEN GREEN SPACE IN THEIR FRONT YARD, UH, TO PROVIDE THE PARKING THEY NEEDED, EVEN THOUGH THERE'S PARKING UP AND DOWN THE STREET ON EDGEFIELD.
ANOTHER EXAMPLE IS A HISTORIC BUILDING IN DOWNTOWN ELMWOOD, WHICH HAS STRUGGLED TO FIND TENANTS THAT CAN MAKE THE SPACE WORK BECAUSE OF THE CURRENT PARKING MANDATES.
UM, WE ALL KNOW OUR ELMWOOD NEIGHBORS WHO LIVE NEARBY.
THOSE ARE THE ONES THAT ARE WALKING AND BIKING THERE AND WANNA SUPPORT THIS BUSINESS, BUT IT CAN'T MAKE IT WORK WITH THE TENANTS BECAUSE OF THE PARKING MANDATES.
AND ON THE HOUSING SIDE OF THE HOUSE, YOU KNOW, I'VE GOT THE BOOK PAVE PARADISE HERE.
AN INTERESTING STATISTIC IS BY SQUARE FOOTAGE, THERE IS MORE HOUSING FOR EACH CAR IN THE UNITED STATES THAN THERE IS HOUSING FOR EACH PERSON, WHICH IS AN IMPORTANT STATISTIC.
AND ANOTHER QUOTE FROM THE, THE BEGINNING IS, IN CALIFORNIA AND ARIZONA GARAGES INCREASE THE COST OF AFFORDABLE HOUSING BY 27%.
SO PARKING AND COST OF HOUSING GOES HAND IN HAND.
THIS IS WHY I'M SO EXCITED TO SEE THESE REFORMS MOVE FORWARD AND HELP US KEEP HISTORIC BUILDINGS, ALLOW SMALL BUSINESSES TO THRIVE AND MAKE HOUSING MORE AFFORDABLE.
I SUPPORT THE COMPROMISE IN THIS MOTION.
CHAIRMAN STEWART, I'M JUST GONNA GET BACK TO CHAIR NOVA'S COMMENTS ABOUT THE, THE BUS.
I WOULD LIKE THAT INFORMATION AS WELL.
UM, YOU KNOW, I THINK WE, I'M CONSTANTLY STRUCK REALLY BY HOW DIFFERENT SOME OF OUR DISTRICTS ARE.
AND WALKABILITY IS NOT, UM, HAPPENING IN DISTRICT 10.
IT'S NOT PARTICULARLY SAFE BECAUSE OF THE SPEED AT WHICH, WHAT THE SPEED LIMIT IS, FOR EXAMPLE, ON SKILLMAN IS 45 MILES AN HOUR AND WE HAVE STUDENTS WALKING DOWN SKILLMAN EVERY DAY TO GET TO THE HIGH SCHOOL.
AND WE'RE WORKING ON WAYS TO CALM TRAFFIC.
UM, I ALSO NEED TO REDUCE THE SPEED LIMIT IF I CAN AT ALL TO GET THAT DONE.
BUT I, I JUST, I'M, I, I DO APPRECIATE MY COLLEAGUES UNDERSTANDING THAT OUR DISTRICTS ARE DIFFERENT.
UM, AND SO THE QUARTER MILE, HALF MILE FROM A TRANSIT STATION, THE OTHER ISSUE I HAVE THERE IS I BASICALLY HAVE FOUR TRANSIT STATIONS IN MY DISTRICT AND ONE ON THE OUTSKIRTS THAT I KNOW THE QUARTER HALF MILE WILL IMPACT.
SO, UM, WITH WALKABILITY BEING A CHALLENGE AND I HAVE SO MANY OF THE STATIONS, I JUST WANT US TO LOOK AT THAT VERY CAREFULLY.
I'M, I MAY NEED TO PROPOSE ANOTHER MOTION HERE, UM, AT FULL COUNSEL BECAUSE I, UM, I STRUGGLE WITH THE HALF MILE RADIUS.
UM, MY LAST COMMENT WAS, UM, ON THIS IS I JUST WANT THE GENERAL PUBLIC.
I THINK THEY'RE STARTING TO UNDERSTAND THAT THIS ISN'T PARKING, UM, LIKE THAT WE'RE GETTING RID OF PARKING ANYMORE.
AND I THINK THAT WAS ALSO SOMETHING THAT THIS COUNCIL AS WELL AS WE AS A CITY COULD HAVE MAYBE DONE BETTER, IS THIS IS PARKING REFORM.
AND THAT'S WHAT I, YOU KNOW, AND WHEN I STARTED HEARING THAT TERM USED BY SOME OF THE GROUPS AND THEY STARTED TALKING ABOUT PARKING REFORM AND NOT CALLING IT PARKING REDUCTION OR PARKING ELIMINATION, UM, BECAUSE THAT'S WHAT I THINK IT STARTED OFF AS, AS PEOPLE, YOU KNOW, MIGHT'VE BEEN THE PROBLEM OVER THE YEARS, WAS THAT PEOPLE KEPT HEARING LIKE, WE JUST WANNA ELIMINATE PARKING.
AND UM, THAT OF COURSE WAS KIND OF LIKE THE OTHER THING WE DID WITH FORWARD DOS 2.0.
THEY THOUGHT THAT WE WERE OUT TO GET RID OF THEIR SINGLE FAMILY NEIGHBORHOOD RESIDENTIAL NEIGHBORHOODS AND THAT WASN'T THE CASE.
BUT IT'S JUST SOMETIMES THE TERM MATTERS AND WE JUST GOTTA DO A BETTER JOB AS NOT JUST AS COUNCIL MEMBERS, BUT ALSO AS STAFF WHEN WE'RE WORKING ON SOMETHING IS HOW TO PUT UP THE RIGHT TERM.
WHAT IS IT THAT WE'RE REALLY DOING.
SO, UM, I HOPE, UM, I I HOPE WE DON'T HAVE THIS MUCH LONGER 'CAUSE I KNOW, UH, FOLKS LIKE COUNCIL MEMBER WEST HAS WORKED VERY HARD IN PARKING REFORM.
UM, HE MIGHT WANNA GO A LITTLE FURTHER THAN THE REST OF US WOULD LIKE TO, BUT HE'S COMPROMISED AND I REALLY DO APPRECIATE THAT.
AND UM, YOU KNOW, AND OTHERS THAT, YOU KNOW, THERE ARE SOME I KNOW ON OUR COUNCIL WHO JUST WERE LIKE, ABSOLUTELY NOT.
BUT THAT'S WHY THERE'S 15 OF US UP HERE, RIGHT? AND WE COMPROMISE AND THEN WE WORK WITH OUR STAFF AND YOU GUYS ARE THE CONTENT EXPERTS WHEN IT COMES TO RESEARCHING.
THAT'S WHY I ASKED FOR SOME INFORMATION, YOU KNOW, WHEN WE'RE NOT DONE YET AND WE WON'T BE DONE YET.
EVEN IF THIS PASSES, UM, WHEN IT COMES UP FOR A FINAL VOTE,
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IT MAY NOT PASS.IT MIGHT OR IT DOES PASS AND WE STILL WORK ON IT.
SO IF YOU SEE SOMETHING THAT'S IN THERE THAT I WANNA JUST MAKE SURE THE GENERAL PUBLIC UNDERSTANDS THAT LIKE THIS, JUST THAT I JUST CAN'T LIVE WITH THAT.
THIS IS LIKE AWFUL, BUT IT PASSES.
THIS IS NOW A BREATHING LIVING DOCUMENT, WHICH MEANS WE GOTTA GET SOMETHING ON PAPER, WHICH WE HAD.
AND I THINK, I THINK MY COLLEAGUE MR. WEST SAID IT EARLIER, UM, HOW OLD IT, HOW LONG IT'S BEEN SINCE WE'VE REFORMED ANY PARKING.
AND WHEN YOU LOOK AT IT, IT'S LIKE, YEAH, THIS IS REALLY ANTIQUATED.
LIKE, I MEAN THIS IS LIKE HORSE AND BUGGY DAYS IS WHAT IT FELT LIKE ON SOME OF THE, THE COMMENTS, RIGHT? LIKE SOME OF THE, SOME OF THE, THE, THE NUMBERS THAT WE USE.
AND SO I THINK IT'S REALLY IMPORTANT THAT WE, WE CONTINUE TO SAY PARKING.
UM, THIS IS PARKING REFORM BECAUSE WE ARE, RIGHT? THERE ARE SOME PLACES LIKE THAT.
I HAVE HAD, IT'S NOW THEY'RE, THEY'VE BEEN MOVED OUTTA DISTRICT SIX AND THEY'RE IN A DIFFERENT DISTRICT NOW, UM, AT LIKE 6 35 AND, UM, MARSH OR MIDWAY, I CAN'T REMEMBER WHAT STREET IT IS, BUT THERE'S A LOT OF OFFICE BUILDING THERE.
BUT THOSE OFFICE BUILDINGS NOW ARE NOTHING BUT DATA CENTERS.
THEY, THEY, THEY HAVE ALL THE COMPONENTS OF KEEPING ALL OF OUR DATA, RIGHT? NOT FOR THE CITY, BUT YOU KNOW, IN GENERAL WHATEVER COMPANY'S USING THEM.
AND THAT BUILDING IS FULL OF JUST BIG GIANT SERVERS.
AND THOSE SERVERS, THEY DON'T NEED PARKING, RIGHT? BUT BECAUSE IT'S AN OFFICE BUILDING, IT REQUIRES LIKE A THOUSAND SPACES OF PARKING AND THAT'S JUST A WASTE OF SPACE FOR THAT FACILITY.
AND SO WE WERE ABLE TO GET AROUND ON THE EDGES AND PUT IN SOME, UM, RETAIL, YOU KNOW, IT'S ALL FAST FOOD, BUT HEY, IT'S FOOD AND IT'S SOMETHING DIFFERENT.
SO THERE'S, YOU KNOW, ABLE TO BRING SOMETHING IN WHERE REALLY WE COULD PROBABLY DO MORE.
AND I THINK THAT WITH THIS PARKING REFORM, AN AREA LIKE THAT WHERE YOU HAVE THESE GIGANTIC PARKING LOTS CAN THEN WE CAN BUILD ONTO THEM AND WE COULD DO SOMETHING DIFFERENT THERE BECAUSE WE HAVE PARKING REFORM AND WE'VE REFORMED IT.
AND AT THE SAME TIME IT MIGHT BE HOUSING, IT COULD BE, YOU KNOW, IT MIGHT BE OFFICE SPACE, IT COULD BE MORE RETAIL, WHO KNOWS WHAT IT COULD BE.
UM, AND THE DEVELOPERS WILL COME UP, THEY'LL SHOW UP AND SAY, THIS IS WHAT WE'D LIKE TO PUT THERE.
AND THE COUNCIL, THOSE COUNCILS WILL DECIDE YES OR NO.
BUT AT LEAST WITH THE PARKING REFORMS, YOU'RE ABLE TO PUT MORE THINGS IN INTO PLACES.
AND ON TOP OF THAT, THE BIG WIN IS OUR ENVIRONMENT.
BY NOT, BY BEING ABLE TO ELIMINATE THESE HUGE, GIGANTIC PARKING LOTS, IT'S NOTHING BUT CONCRETE AND PUSHING HEAT AND BACK INTO THE OZONE.
UM, THAT ALSO FALLS IN LINE WITH OUR CCAP.
SO THERE'S A LOT OF DIFFERENT POLICIES THAT ARE AT PLAY HERE.
UM, 'CAUSE WE HAVE TO LOOK AT CCAP.
WE HAVE TO LOOK AT FORWARD DOLLARS 2.0, WE HAVE TO LOOK AT, YOU KNOW, PARKING REFORM.
WE HAVE TO LOOK AT, YOU KNOW, JUST NAME IT, RIGHT? FIRE CODES AND ALL THESE OTHER THINGS IN ORDER TO GET THE RIGHT THINGS THERE.
SO I DO APPRECIATE THE COMPROMISE.
I WANTED TO SAY THAT ONE MORE TIME 'CAUSE IT WASN'T EASY.
I I WAS PART OF A DIFFERENT COMPROMISE EARLIER IN THE YEAR.
AND THERE ARE, YOU KNOW, WHAT PEOPLE DON'T REALIZE IS WE GET VERY SET IN OUR WAYS ON WHAT WE APP APPROVE, WHAT WE CARE ABOUT AND WHAT WE DON'T.
AND UM, THIS ONE WAS SOMETHING THAT VERY, A LOT OF US CARE ABOUT, WE ALL CARE ABOUT.
BUT THERE WERE SOME THAT HAD REALLY STRONG FEELINGS, WHETHER IT'S AT OUR LEVEL OF COUNCIL, CPC, UM, EVEN OUR, OUR FOLKS THAT, YOU KNOW, OUR CONTENT EXPERTS, OUR STAFF, YOU KNOW, HAVE SOME STRONG OPINIONS ON CERTAIN CERTAIN PARTS OF THIS.
AND THEN WE HAVE OUR GENERAL PUBLIC AND WE ALL HAVE TO WORK ON THIS TOGETHER.
AND I HAVE TO SAY, THIS IS NOT AS CONTENTIOUS AS I WAS EXPECTING IT TO BE WHEN WE GOT HERE.
UM, THERE IS SOME CONTENTION, BUT IT'S NOT AS CONTENTIOUS AS I WAS EXPECTING.
AND THAT'S THE GREAT LEADERSHIP OF SOME OF MY COLLEAGUES THAT ARE UP HERE.
UM, AND ALSO BEING ABLE TO BEND AND SAY, THIS IS, YOU KNOW, LIKE, I DON'T, I'M NOT GONNA DIE ON THE HILL OVER THIS PORTION OR I AM GONNA DIE ON THE HILL OVER THIS PORTION.
AND WE WERE ABLE TO GET TOGETHER AND COMPROMISE AND FOLKS WERE ABLE TO REALLY GET THOSE THINGS GOING.
AND I'M NOT SAYING THAT EITHER ONE OF THEM WAS EXACTLY THAT, BUT A LITTLE BIT ON IT.
AND I, AND I APPRECIATE THE STRONG OPINIONS, ESPECIALLY ON THE, THE HOUSING AND THE APARTMENTS BECAUSE I AM THE ONLY COUNCIL MEMBER WHO LIVES IN MULTIFAMILY.
I'M THE ONLY COUNCIL MEMBER, OH, I'M SORRY, I'M, I'M ONE OF TWO COUNCIL MEMBERS NOW THAT LIVES IN A RENTAL PROPERTY.
AND YOU KNOW, IT'S LIKE A LOT OF TIMES PEOPLE FORGET THAT I'M SPEAKING, WHY DO I SPEAK SO HEAVILY, SO UP SO HIGH AND HEAVILY ABOUT APARTMENTS.
I LIVE IN THEM AND, AND NOBODY ELSE IS EVER OVER HERE.
SPEAKING ABOUT THE APARTMENT DWELLER AND OUR LIFE AND HOW OUR LIFESTYLE IS, AND I'M NOT SAYING MINE IS 'CAUSE MINE IS NOWHERE NEAR ANY, ANY OTHER APARTMENT DWELLER.
BUT WHAT I CAN SAY MS. MAYOR PRO TEM IS THAT, AND THIS IS MY LAST COMMENT, I'LL WRAP IT UP, IS THAT WITH IT IS, UM, THE NOTION THAT WHEN YOU GET MORE APARTMENTS, YOU GET MORE TRAFFIC.
AND THAT IS FURTHER FROM THE TRUTH.
IT'S FURTHER FROM THE WHAT PEOPLE THINK AND IMAGINE.
'CAUSE I KNOW IT SOUNDS CRAZY THAT WE GET A THOUSAND APARTMENTS AND YOU THINK THAT THERE'S GONNA BE LIKE A THOUSAND CARS ON THE STREET FOR WHATEVER REASON, FOLKS THAT LIVE IN APARTMENTS, MAYOR PRO TEM, WE DON'T LEAVE AND COME AND GO AT THE TRADITIONAL TIMES THAT SINGLE FAMILY RESIDENTIAL DRIVERS DO IN THE MORNING FOR SCHOOL AND THE AFTERNOON FOR SCHOOL BACK.
AND THEN OF COURSE WHEN SCHOOL LETS OUT AND THEN FIVE O O'CLOCK PM WHEN FOLKS
[00:25:01]
ARE COMING AND GOING FROM WORK, WE JUST HAVE A DIFFERENT SET OF WAYS OF DOING THINGS.WHEN WE'RE HOME, WE STAY HOME AND WE DON'T LEAVE.
AND THEN WHEN WE DO GET OUT, WE JUST DON'T COME BACK UNTIL WE COME BACK.
SO THAT'S, IT'S JUST A DIFFERENCE IN HOW APARTMENT DWELLERS LIVE THAN SINGLE FAMILY RESIDENTIAL, UM, FOLKS DO.
SO I'M JUST PUTTING IT OUT THERE ON THE RECORD BECAUSE I KNOW THAT'S AN ARGUMENT THAT COMES UP EVERY SINGLE TIME.
AND UM, I'M THE, I'M, I'M THE PERSON, I'M THE POSTER CHILD FOR THAT.
THAT IS NOT HOW IT REALLY WORKS.
SO, AND I APPRECIATE THAT SOME OF MY COLLEAGUES UNDERSTAND THAT AND KNOW IT NOW AND LISTEN TO ME BECAUSE WE DID GET A BETTER REFORM WHEN IT COMES TO THE APARTMENTS, UM, ON HERE.
AND IT ALSO, BY HAVING THE ABILITY TO HAVE THOSE APARTMENTS AND THOSE UNITS, WE'RE GONNA GET MORE UNITS AND MORE PLACES FOR PEOPLE TO LIVE.
AND THAT'S GONNA HELP US BRING AND REDUCE THOSE, THOSE PRICES ACROSS THE BOARD.
AND I SAID IT A COUPLE WEEKS AGO, AND I'M GONNA SAY IT ONE MORE TIME.
MAYOR PRO TAM AUSTIN WENT WILD AND CRAZY WITH THE APARTMENT BUILDINGS AND ALL THAT.
I, I'M NOT THERE, I'M NOT SAYING LET'S DO THAT, WHAT AUSTIN DID.
BUT WHAT I CAN TELL YOU IS AUSTIN IS, HAS NEVER, EVER, EVER HAD REDUCTIONS IN THEIR APARTMENT, UM, PRICES AND WITH THEIR PROPERTY AND FOR THE FIRST TIME EVER, THEY ARE SEEING SIGNIFICANT DROPS LIKE 15, 18 AND 20% IN RENTAL PRICES AS WELL AS FOR UM, FAIR MARKET AND HOME PRICES AND ALL OF THAT.
AND THAT'S HOW WE GET AFFORDABILITY ACROSS THE BOARD.
DON'T, I DON'T WANT US TO DO AUSTIN, BUT WE CAN DO A LITTLE BIT MORE LIKE AUSTIN.
TIM, YOU SURE YOU'RE FINISHED? I'M FINISHED.
I GOT IT ALL OUT FOR THE APPOINTMENTS.
SO THE APPOINTMENT GENERAL DIDN'T HAVE AN ADEQUATE UP HERE TO MAKE SURE WE'RE TALKING ABOUT.
UH, AND I GUESS I'M GOING TO KIND OF CHIME IN VERY BRIEFLY.
WE AT THE CITY DOLLAR, WE MOVED TOO SLOW.
THAT'S REALLY, THAT'S RIDICULOUS.
2019, YOU KNOW, SIX YEARS AND I'VE BEEN HERE FOR EIGHT YEARS COMING IN HERE.
SO I WOULD'VE SAID PLANNING, YOU KNOW, WE NEED MORE HELP, BUT WE NEED TO MOVE FASTER.
THE CITY IS SPANNING, YOU KNOW, IT SHOULDN'T TAKE SIX YEARS TO FIGURE OUT HOW YOU GONNA PARK A CAR AND YOU LIVE IN AN APARTMENT OR YOUR BUSINESS OR RESIDENT, HOW MANY MILES YOU NEED TO GO A HALF MILE OR THREE QUARTER MILES OR A FOURTH A MILE, WHATEVER.
THAT'S NOT A GOOD SIGN TO THE PEOPLE WHO MOVE INTO THE CITY OF DALLAS.
SO WHATEVER YOU CAN DO, LET'S KINDA SPEED THIS UP A LITTLE BIT.
UH, WHEN THE BUDGET COME IN, IF YOU NEED MORE CITY PLANNER, I KEEP ON ASKING, YOU NEED MORE CITY PLANNERS, JUST SAY YOU NEED MORE CITY PLANTERS.
WE NEED MORE HELP BECAUSE WE ARE NOT GONNA GROW, WE'RE NOT GONNA MOVE.
WE'RE TALKING ABOUT TODS, WE'RE TALKING ABOUT MASS TRANSIT, WE'RE TALKING ABOUT HIGH SPEED, HIGH SPEED RAIL.
WE TALKING ABOUT LIGHT RAIL, WE'RE TALKING ABOUT BUSES.
WE'RE GONNA SPEND SIX YEARS JUST FOR CHAIN OF BASIS WHERE YOU'RE GONNA PART, YOU KNOW, FOR THE SCHOOL, THE ELEMENTARY SCHOOL AND ALL OF THAT.
BUT LET US SOME KINDA WAY MOVE FORWARD WITH THE ADMINISTRATION.
YOU ARE THE ADMINISTRATION, WE ARE THE POLICY MAKERS.
CAN YOU BRING THAT LOOK QUICKER FOR US? WE MAKE THE POLICY AND MAKE A STRONG DECISION FOR THE CITY.
WITH THAT, DO WE HAVE A ALL IN FAVOR? WE HAD A MOTION.
DID WE DO, DO WE HAVE A SECOND? WHO SECONDED THAT? YEAH, I SECOND.
OMAR, EVERYBODY ON ECO PASSES SAID EVEN OMAR PASSES IT TOO.
WE GOT A YES WITH OMAR, NOR WE GOT A YES.
THANK YOU MAYOR PROAM
UM, I THINK THIS HERE IS CRAIG DAVIS.
UM, I DON'T THINK WE NEED TO READ EVERYTHING.
AND I THINK CRAIG, THIS IS BASED ON AUDIT PROCEDURE, STANDING PROCEDURE.
YOU GOTTA DO EVERY TWO YEARS OR WHATEVER TO DO IT.
CAN YOU JUST KIND OF, ROSA, ARE YOU GONNA SET IT UP FOR US, ROSA? YES.
GOOD, GOOD AFTERNOON EVERYONE.
I'M ROSA FLEMING, I'M THE DIRECTOR FOR CONVENTION AND EVENT SERVICES.
UM, AND I'M JOINED TODAY BY CRAIG DAVIS, WHO YOU ALL KNOW.
HE'S THE CEO AND PRESIDENT OF VISIT DALLAS.
AND WE'RE HERE TODAY TO DO JUST WHAT YOU SPOKE ABOUT.
WE HAVE A, AN AUDIT AND A CONTRACTUAL REQUIREMENT TO BRIEF CITY COUNCIL ABOUT VISIT DALLAS AND THEIR ACCOMPLISHMENTS AND ACHIEVEMENTS ANNUALLY SINCE 2021 AND 22.
WE HAVE BEEN DOING THAT BY ENCAPSULATING THOSE BRIEFINGS AS PART OF THE MASTER PLAN DISCUSSION AS WE TALK ABOUT HOW VISIT DALLAS SELLS THE CITY AND THEIR ACCOMPLISHMENTS IN BRANDING ACHIEVEMENTS IN ORDER TO GET THERE.
AND SO SOME OF THIS WE'VE, I'VE COVERED SOME OF THE FIRST FEW PAGES OF THE BRIEFING, SO IF WE COULD GO TO PAGE FIVE.
[00:30:04]
OKAY.SO BEFORE WE GET STARTED, UM, I'D LIKE TO REMIND EVERYONE THAT IT'S IMPORTANT TO NOTE THAT AS WE GO INTO THE VISIT DALLAS FIVE YEAR ACCOMPLISHMENT LIST AND LOOK FORWARD TO THEIR CONTRACT RENEWAL, WHICH WE'LL BRING BEFORE, UH, THIS BODY AND, AND CITY COUNCIL LATER THIS YEAR FOR, FOR VOTE AND CONSIDERATION IS THAT VISIT DALLAS IS FUNDED BY HOTEL OCCUPANCY TAX AND THEIR CONTRACT, IT'S ADMINISTERED BY OUR OFFICE CONVENTION AND EVENT SERVICES.
AND AS CRAIG GOES THROUGH THE SLIDES, YOU'LL SEE THE INCREDIBLE INTERSECTION AND PARTNERSHIP THAT WE TAKE ON IN SELLING DALLAS IN VARIOUS MARKETS AND OUR STRATEGIC PARTNERSHIP WITH HOTELS AND BRANDING THE CITY.
AND PART OF THAT INCLUDED TAKING A LOOK AT HOW WE DISTRIBUTE HOT.
AND ON THIS FIRST PAGE, ON PAGE ON THE PAGE THAT WE'RE SITTING RIGHT NOW, YOU'LL SEE THAT IN THE CURRENT YEAR AND THE LAST SEVERAL YEARS, WE'VE TAKEN A LOOK AT HOW DO, HOW WE GET THE OFFICE OF ARTS AND CULTURE TO THE STATUTORY 15% VISIT.
DALLAS WAS INSTRUMENTAL IN WORKING WITH THIS AND LOOKING AT THEIR BUDGET IN A WAY THAT WE COULD INCREMENTALLY CHANGE AND LOWER THEIR BUDGET TO ALLOW FOR THE ARTS AND CULTURE, THE OFFICE OF ARTS AND CULTURE TO BE ABLE TO MEET THAT NEXT SLIDE.
SO IN MARCH OF MARCH 26TH OF THIS YEAR, WE AMENDED THE HOTEL OCCUPANCY ORDINANCE AND WE WILL SIT AT 17.6% FOR VISIT DALLAS FOR THE NEAR FUTURE AS WE MOVE IN 2026 TO GET THE OFFICE OF ARTS AND CULTURE TO THE STATUTORY 15% FOR RIGHT NOW CONVENTION AND EVENT SERVICES.
WE'LL STAY AT THE 67.4% AS WE WORK THROUGH THE DEBT SERVICE AND OPERATIONAL MANAGEMENT OF THE CONVENTION CENTER AND OUR OTHER ASSETS.
SO WITH THAT, I'LL, IF WE COULD GO TO THE NEXT PAGE, I'D LIKE TO FOCUS A LITTLE BIT ON THE AUDIT.
A LOT OF YOU WERE HERE WHEN WE WENT THROUGH THE AUDIT IN 2020 AND 21 WITH VISIT DALLAS.
ALL OF THOSE HAVE BEEN REMEDIED.
WE RECENTLY, AND YOU SHOULD HAVE RECEIVED A REPORT FROM THE AUDITOR'S OFFICE THAT DID THE FISCAL YEAR 2025 FOLLOW UP OF PRIOR AUDIT RECOMMENDATIONS.
WE HAVE PROVEN, AS HAS THE OFFICE OF ECONOMIC DEVELOPMENT THAT VISIT DALLAS HAS WORKED WITH US TO REMEDY EVERYTHING AND ALL OF THOSE ARE CITED AS COMPLETED OR IMPLEMENTED.
AND SO VISIT IS AGAIN, HAS BEEN A GREAT PARTNER AS WE'VE MOVED TOWARDS THAT AND THEY'VE PROVEN THAT THEIR ORGANIZATION HAS DONE A COMPLETE TURNAROUND.
AND SO WITH THAT, I'M GOING TO TURN IT OVER TO CRAIG SO THAT HE CAN TALK ABOUT THEIR FIVE YEARS.
THANK YOU MAYOR PRO TIM, AND THANK YOU ALL, UH, FOR THIS.
I'LL GO QUICKLY BECAUSE I KNOW THAT, UM, YOU HAD SET THIS UP FOR THAT.
I'VE GOT A FEW SLIDES TO GO THROUGH.
SO YOU'RE GONNA SEE HERE IS A DISTRIBUTION OF THE ECONOMIC IMPACT OF TOURISM IN THE CITY OF DALLAS.
THIS IS NOT IN ANY WAY MEANT TO SUGGEST THAT VISIT DALLAS IS RESPONSIBLE FOR ALL THESE NUMBERS.
UM, BUT YOU CAN SEE A STEADY INCLINE, NOT WITHSTANDING COVID AS, UH, YOU, THE FIRST YEAR OF OUR CONTRACT WAS 2020 AND WE, UH, GOT INTO COVID OBVIOUSLY, UH, BUT WE CAME OUT OF COVID VERY QUICKLY.
IN FACT, DALLAS WAS ONE OF THE VERY FIRST BIG CITIES TO RECOVER FROM THE PANDEMIC.
AND WE ACTUALLY EXCEEDED OUR 2019 REVENUES, WHICH WERE THE HIGHEST IN RECORDED HISTORY OF DALLAS AT THAT TIME.
AND WE EXCEEDED THOSE IN 2022.
SO PRETTY QUICK TURNAROUND AND WE'VE BEEN ON A TRAJECTORY SINCE.
WHEN YOU LOOK AT, UM, ALL THE, THE OVERALL ECONOMIC IMPACT VISITOR SPENDING IS $6.6 BILLION WORTH OF ECONOMIC IMPACT IN THE CITY OF DALLAS ALONE.
UM, AND IT ACCOUNTS FOR ABOUT 60,000 JOBS AND THAT IS NOT 600 BILLION, THAT SHOULD BE 600 MILLION STATE AND LOCAL TAXES.
SO, UM, IN SHORT, UM, WE HAVE PEOPLE THAT ARE NOT FROM DALLAS THAT PAY A GREAT DEAL OF TAXES IN DALLAS AND HELPS TO INCREASE THE WAY OF LIFE OF PEOPLE THAT LIVE IN OUR CITY.
SO OUR PROMISE TO DALLAS, SINCE, UM, OUR CONTRACT RENEWAL IN 2020, WE DELIBERATELY STREAMLINED, AS ROSA SAID, VISIT DALLAS'S OPERATION, OUR STAFF SIZE AND NUMBER OF BOARD MEMBERS.
WE BECAME VERY INTENTIONAL ABOUT OUR COMMITMENT TO THE CITY OF DALLAS AS IT RELATES TO CONTRACT COMPLIANCE, FINANCIAL AND OVERALL TRANSPARENCY, AND THE USE OF BEST PRACTICES FOR CREATING AND ABIDING BY OUR OWN INTERNAL POLICIES.
THAT WAS SOMETHING THAT WAS IDENTIFIED AT THE START OF MY TENURE WITH VISIT DALLAS.
AND, UH, WE HAVE DONE EVERYTHING WE CAN TO COMPLETELY CORRECT THAT.
[00:35:03]
I DON'T WANNA DWELL TOO MUCH ON PANDEMIC RECOVERY, BUT DURING THE PANDEMIC, UM, VISIT DALLAS TURNED OUR ATTENTION TO THE CITY OF DALLAS IN TERMS OF TRYING TO HIGHLIGHT RESTAURANTS AND, UM, GETTING BUSINESSES GOING DURING PROBABLY THE WORST ECONOMIC TIME I CAN EVER REMEMBER IN, IN THE TOURISM INDUSTRY.SO WE, UM, WE PUSHED OUR EFFORTS INWARD AND TRIED TO GET PEOPLE FROM DALLAS TO COME IN, UM, AND STAY IN THEIR OWN CITY FOR STAYCATIONS.
UM, THAT WAS A BIG PART OF OUR RECOVERY EFFORTS.
SO, LOOKING BACK TO THE SEQUENCE OF EVENTS THAT LED US TO ANNOUNCING OUR NEW CONVENTION CENTER IN 2029, OUR TEAM WORKED SIDE BY SIDE WITH CITY AND LOCAL LEADERS TO EDUCATE THE PUBLIC.
AND IT RESULTED IN THE SUCCESSFUL PASSING WITH 2% INCREASE IN HOTEL TAX, OTHERWISE KNOWN AS A BRIER BILL.
WE'VE BEEN LEADING THE SALES STRATEGY WITH OUR NEW BUILDING AND WORKING WITH OUR CITY INSPIRED DALLAS POPULACE PERKINS AND WILL AND TRINITY ALLIANCE THROUGHOUT THE ENTIRE, UH, PLANNING PROCESS, WORKING WITH OUR CUSTOMERS TO MAKE THE BEST CONVENTION CENTER POSSIBLE WHEN IT OPENS IN 2029.
AND OF COURSE, FIFA WORLD CUP IS COMING NEXT YEAR.
I DON'T NEED TO TELL YOU THAT WAS LED BY, UH, MONICA AND OUR SPORTS COMMISSION AND IT STARTED BACK IN 2017, BUT AGAIN, AN INCREDIBLE COMMUNITY EFFORT AND DALLAS WILL BE IN THE WORLD'S SITES FOR NINE HOME GAMES.
WE WERE ALSO TASKED BY OUR BOARD OF DIRECTORS TO ENGAGE OUR LOCAL BUSINESSES, CIVIC AND ECONOMIC DEVELOPMENT STAKEHOLDERS TO CREATE A UNIFIED DESTINATION BRAND FOR DALLAS.
IT WAS TWO YEARS IN THE MAKING AND IT INCLUDED ALL ECONOMIC DEVELOPMENT, ALL CIVIC AND PUBLIC, PRIVATE, UH, LEADERS IN THE, IN THE CITY TO CREATE, UH, OUR NEW BRAND, WHICH IS A MAVERICK CAN DO SPIRIT.
AND YOU'LL HEAR MORE ABOUT THAT ON WEDNESDAY AT CITY, UH, COUNCIL, OUR WORK IS JUST BEGINNING AND INSTILLING OUR BRAND INTO FIFA MESSAGING AS WELL AS THE NEW KAYA BAILEY HUTCHINSON CONVENTION CENTER.
AND, UH, WE LAST YEAR BECAME A MICHELIN, TEXAS, UH, GUIDE CITY.
THAT EFFORT WAS ACTUALLY STARTED HERE IN DALLAS WITH OUR TEAM AND WE WORKED WITH OUR STATE AND THE LARGE CITIES AROUND THE STATE TO BECOME A MICHELIN STATE.
SO, UM, THAT HAS BEEN TREMENDOUSLY SUCCESSFUL AS YOU CAN SEE THAT THE, UM, WE HAVE MORE THAN $150 MILLION IN ADVERTISING EQUIVALENCY THAT HAS COME FROM THAT EFFORT AND IT'S JUST BEGINNING.
BUT, UM, THE FACT THAT DALLAS IS A MICHELIN CITY MEANS A LOT TO OUR PROSPECTIVE VISITORS.
AND, UM, OUR, OUR BOARD SIMILARLY TASKED US WITH CREATING A TOURISM 10 YEAR MASTER PLAN.
UM, AND WHAT THAT MEANS IS THAT KNOWING THAT WE'RE OPENING UP A NEW CONVENTION CENTER IN 2029, WE HAD TO ENVISION WHAT DALLAS WILL LOOK LIKE AS A TOURISM DESTINATION 10 YEARS FROM NOW IN 2020 IN 2035.
SO WE WORKED WITH ALL OF THE ECONOMIC DEVELOPMENT ORGANIZATIONS DOWNTOWN AS WELL AS THE CITY, UM, AND REALLY ENGAGED A BROAD GROUP OF PEOPLE TO ENVISION WHAT IT WOULD LOOK LIKE.
AND SOME HIGHLIGHTS ARE THAT WE'RE, WE'RE REALLY WANT TO LEAN INTO OUR SPORTS CULTURE.
WE WANNA REALLY LEAN INTO FAIR PARK, REINVIGORATING IT, AND OF COURSE THE CONVENTION CENTER DISTRICT AMONGST THREE THINGS.
BUT THE, WE CAME BACK WITH OVER 40 RECOMMENDATIONS THAT VISIT DALLAS WILL BE IN INVOLVED WITHIN THE NEXT 10 YEARS AND MAKING DALLAS A MORE OF A VISITOR FRIENDLY CITY THAN IT IS.
I'M GONNA GO THROUGH SOME PROGRAM HIGHLIGHTS VERY QUICKLY.
THROUGHOUT THE PAST FIVE YEARS, OUR SALES TEAM WORK WITH OUR COMMUNITY TO EMERGE FROM COVID BETTER THAN WE WERE.
AND THROUGHOUT THIS TIME WE REMAINED IN THE TOP FIVE MEETING DESTINATION CITIES AND EXPANDED OUR SALES REACH EVERYWHERE.
ALL TOLD WE HAVE OVER 60 NEW BOOKINGS IN OUR CONVENTION CENTER FOR YEARS 20 TO 29 AND AFTERWARDS AND HUNDREDS OF ADDITIONAL OPPORTUNITIES COMING DOWN THE PIKE FOR THE CONVENTION CONSTRUCTION YEARS.
WE SHIFTED OUR FOCUS MORE TO SELF-CONTAINED ONE AND TWO HOTEL PIECES OF BUSINESS FOR THE CONSTRUCTION YEARS, WHICH CONSTRUCTION BEGINS IN IN JULY, AS YOU KNOW, BUT ALL TOLD A LOT OF SUCCESS IN THAT REGARD.
AND FOR MARKETING, THE DEVELOPMENT OF OUR NEW BRAND HAS INCREASED THE NUMBER OF LEISURE VISITORS THAT WE ARE BRINGING IN EVERY YEAR.
OUR PRIMARY GOALS ARE TO GENERATE AWARENESS AND INCREMENTAL VISITATION FOR LEISURE AND CONVENTION TRAVEL THROUGH HIGHLY TARGETED CAMPAIGN EFFORTS.
AND ACCORDING TO RECENT REPORTS, THE ECONOMIC IMPACT FROM OUR CAMPAIGNS IS AT THE HIGHEST LEVEL.
IT'S BEEN, UM, WITH A TOTAL OF $159 IN REVENUE FOR EVERY $1 SPENT.
AND THIS IS A MARKET THAT WE'LL BE TRAINED TO IN A BIG WAY IN THE NEXT FEW YEARS AS WE GO THROUGH CONSTRUCTION AND WILL BE WITHOUT A CONVENTION CENTER AS A LEAD GENERATION SOURCE.
AND OF COURSE, THE DALLAS SPORTS COMMISSION'S HAD SOME TREMENDOUS SUCCESS.
UM, DALLAS WAS NAMED THE NUMBER ONE SPORTS CITY IN THE US LAST YEAR.
OUR SPORTS COMMISSION WORKS WITH THE MAYOR'S OFFICE TO DEVELOP THE MAYOR'S YOUTH TICKET PROGRAM, WHICH PARTNERS WITH PROFESSIONAL SPORTS TEAMS THROUGHOUT NORTH TEXAS TO PROVIDE TICKETS TO YOUTHS BETWEEN THE AGES OF 12 AND 17, ALONG WITH THEIR PARENTS AND GUARDIANS.
NOTABLE FUTURE BOOKINGS BY THE SPORTS COMMISSION IS
[00:40:01]
AND WILL BE THE NCAA MEN'S FINAL FOUR IN 2030 AND THE WOMEN'S FINAL FOUR IN 2031.THERE ARE SO MANY BIG SPORTING EVENTS THAT ARE GOING TO BE HAPPENING IN THE FUTURE AND, UM, THEY'RE LED BY THE DALLAS SPORTS COMMISSION.
AND OF COURSE, DEI IS A CENTERPIECE OF OUR ENGAGEMENT, UM, WITH THE CITY AS THAT WE SELL AND MARKET OUR CITY AS WELCOMING TO LITERALLY EVERYONE.
WE LEAN ON OUR DIVERSE MAKEUP TO ATTRACT PROFESSIONAL MINORITY GROUPS TO THE CITY, WHICH INCLUDED, UH, FOR EXAMPLE, ALPHA KAPPA ALPHA LAST SUMMER, WHICH TOOK OVER OUR COMPLETE CITY OVER THE 4TH OF JULY WEEKEND.
AND AS WELL, WE'RE COMING UP THIS AT THE END OF JULY.
THE AMERICAN COUNCIL THE BLIND IS BE STAYING, UM, DOWNTOWN AND WE ARE REALLY PREPPING THE CITY FOR HAVING OVER 700 VISUALLY IMPAIRED PEOPLE WITH SEVERAL SERVICE DOGS AND OTHER, UH, UH, RELATED, UM, PEOPLE THAT ARE COMING IN WITH THEM.
INTERNATIONAL TOURISM HAS TRADITIONALLY MADE UP OVER 15% OF THE TOURISM TO DALLAS AND PROPORTIONALLY MORE.
UM, IN THAT, IN SPENDING, OUR TOURISM TEAM IS TASKED WITH DRAWING INTERNATIONAL DOMESTIC GROUP TRAVELERS TO THE CITY AND WORKS VERY CLOSELY AND STRATEGICALLY WITH BOTH MAJOR AIRPORTS, AMERICAN AIRLINES, AND SOUTHWEST AIR SOUTHWEST AIRLINES TO ATTRACT MORE ROOTS TO THE AREA.
THIS GROUP ALSO WORKS WITH OUR TEPI PARTNERS AND SUPPORTS THE ARTS COMMUNITY THROUGH THE EVENT MARKETING FUND.
WE JUST OPENED THE DALLAS MUSIC OFFICE IN JUNE OF 2024 IN RESPONSE TO THE CITY BEING DESIGNATED AS A CERTIFIED MUSIC FRIENDLY CITY BY THE TEXAS MUSIC OFFICE.
AND ITS ULTIMATE STRATEGIC GOAL IS TO MAKE LIVE MUSIC SYNONYMOUS AT DALLAS.
OUR ROBUST LIVE MUSIC SCENE HAS BEEN, THE HIGHLIGHT HAS BEEN HIGHLIGHTED THROUGHOUT THE DOWNTOWN WITH A BUSKING PROGRAM YOU'VE SEEN LATELY AT VARIOUS STREET CORNERS IN PUBLIC VENUES.
WE HOSTED THE REGIONAL RECORDING ACADEMY CELEBRATION LAST DECEMBER.
SO THE DALLAS MUSIC OFFICE IS, IS IN ITS INFANCY, BUT IS MAKING A HUGE IMPACT IN THE AWARENESS OF LIVE MUSIC AS PART OF THE REASONS WHY VISITORS ARE DRAWN TO DALLAS.
THE DALLAS FILM COMMISSION, UM, CAME BACK UNDER VISIT DALLAS IN 2020, UM, AND, UM, HAS HAD TREMENDOUS SUCCESS IN CAPITALIZING ON THE INVESTMENT OF A BRAND NEW SOUTHSIDE FILM STUDIO, AS WELL AS THE ANTICIPATED INCREASE IN OUR STATEWIDE FILM INCENTIVE GROWING TO $500 MILLION.
UM, WE HAVE, UM, SEVERAL STUDIOS BEING INTERESTED IN FILMING IN DALLAS AND UM, THERE'S JUST A LOT OF REALLY POSITIVE NEWS IN THE FUTURE FOR DALLAS FILMING.
SO I'M GONNA, UM, WIND DOWN WITH THE, UM, WE CREATED A COMPLIANCE DEPARTMENT TO REINFORCE AND ENHANCE HIGH STANDARDS OF COMPLIANCE AND ETHICS AS A PILLAR VISIT DALLAS' OPERATIONS AND AS WELL THEY PROVIDE GUIDANCE, OVERSIGHT, SUPPORT AND EDUCATION ACROSS THE ENTIRE ORGANIZATION AND IT'S WORKING.
UM, AS ROSA MENTIONED, WE JUST COMPLETED OUR CITY AUDIT FOR THE 2019 FOLLOW UP AND RECEIVED A HUNDRED PERCENT IMPLEMENTATION SCORE ALONG WITH OUR, OUR PARTNERS AT CES.
WE ARE VERY INVOLVED IN OUR INDUSTRY TRADE ASSOCIATION DESTINATIONS INTERNATIONAL AND EARNED OUR DMA CERTIFICATION WITH CERTIFIES AT VISIT DIALYSIS AND COMPLIANCE WITH KEY OPERATIONAL AREAS AND BEST PRACTICES THAT ARE SHARED ACROSS THE WORLD.
SO WE UM, WE, WE KEEP UP ON EVERY CERTIFICATION WE CAN POSSIBLY HAVE THAT WOULD ADD TO OUR CREDIBILITY.
AND THEN LASTLY, LASTLY, LASTLY, OUR BOARD OF DIRECTORS.
UM, WE'RE VERY PROUD TO BE LED BY OUR PROFESSIONAL BOARD OF DIRECTORS WHO HOLD VISIT DALLAS ACCOUNTABLE AND WE'RE LUCKY TO HAVE A WONDERFUL EXECUTIVE, UH, LEADERSHIP FROM INDUSTRY SUCH AS TOURISM, SPORTS, AIRLINES, ARTS AND CULTURE, NOT-FOR-PROFIT, AND AS WELL THE CITY OF DALLAS.
SO CONVINCING EVENT SERVICES, WE'RE NOT REQUESTING ANY COMMITTEE RECOMMENDATIONS OR ACTIONS AT THIS POINT.
THIS SATISFIES THE TENANTS OF OUR AUDIT REQUIREMENTS AND CONTRACTUAL REQUIREMENTS FOR VISIT DALLAS.
BUT WE ARE HAPPY TO ANSWER QUESTIONS SHOULD YOU HAVE ANY RELATED TO THE PRESENTATION.
DO ANYONE HAD ANY QUESTION? SEEING, UH, NEXT, NEXT ITEM WOULD BE IS, UH, MEMORANDUM.
DO ANYONE HAD ANY QUESTION ON DEF, G AND H? ANYONE? D, E, F, G AND HI SEE, NO QUESTION.
SO I'M GONNA SAY IT'S 1 44 AND ECONOMIC DEVELOPED COMMITTEE IS NOW ADJOURNED MEETING.