[Special Sign District Advisory Committee on June 17, 2025.]
[00:00:02]
UM, IT IS 10 0 5 AND WE WILL START THE, UH, SPECIAL ASSIGNED DISTRICT ADVISORY COMMITTEE MEETING.
UM, START WITH ROLL CALL, I GUESS.
UM, TODD, I'M PRESENT VIRTUALLY MURPHY.
MURPHY IS PRESENT AND VIRTUALLY.
COMMISSIONER HALL IS HERE WITH US.
AND THEN DAVE NIMITZ, THE VICE-CHAIR MENT FOR, UH, COOKIE PIEDMONT.
UM, SO WITH THAT, IF YOU GUYS WILL GO AHEAD AND LEMME GET THAT NICO MARTIN.
CAN, CAN YOU GUYS SEE EVERYTHING ONLINE? I SEE THE PRESENTATION.
WELCOME TO THE, UH, SPECIAL SIGN DISTRICT ADVISORY COMMITTEE.
I'LL BE PROVIDING THE PRESENTATION FOR THESE TWO CAS.
MICHAEL, WHAT HAPPENED HERE? OKAY, LET'S TRY THIS AGAIN.
CA NUMBER 2 5 0 3 1 2 1 1 0 1 5 41 WEST JEFFERSON AVENUE, JEFFERSON AREA SPECIAL PURPOSE DISTRICT AND 2 5 0 3 1 2 1 1 0 4.
ALSO 5 41 WEST JEFFERSON AVENUE, JEFFERSON AREA SPECIAL PURPOSE DISTRICT, BOTH 25 0 3 1 2 1 1 0 1 AND 25 0 3 1 21.
1 0 4 ARE APPLICATIONS FOR CERTIFICATES OF APPROPRIATENESS BY SHAILA SANI OF S SIGNS FOR TWO A HUNDRED EIGHTY FIVE SQUARE FEET.
LED ILLUMINATED CHANNEL LETTER SIGNS.
ONE WILL FACE THE WELL AND THE OTHER WILL FACE JEFFERSON.
THESE ARE LOCATED IN THE JEFFERSON AREA SPECIAL PURPOSE DISTRICT PD THREE 16.
SUB AREA 1 25 0 3 1 2 1 1 0 1 IS 185 SQUARE FOOT.
LED ILLUMINATED CHANNEL, CHANNEL LETTER SIGN BEARING THE WORDS TOTAL WIRELESS ON THE FACADE FACING JEFFERSON BOULEVARD.
2 5 0 3 1 2 1 1 0 4 IS 185 SQUARE FOOT.
LED ILLUMINATED CHANNEL LETTER SIGN BEARING THE WORDS TOTAL WIRELESS ON THE FACADE FACING THE WELL IN AVENUE.
THE APPLICABLE CODE SECTIONS METS 51 P DASH 3 16 13 JEFFERSON AREA SPECIAL PURPOSE DISTRICT.
THIS IS THE PURPOSE STATEMENT FROM THE PD LOCATION OF THE SITE.
THE SUBJECT SITE IS LOCATED WITHIN THE, WITHIN THE JEFFERSON AREA SPECIAL PURPOSE DISTRICT.
THE SITE IS APPROXIMATELY THREE AND ONE 10 MILES SOUTHWEST OF THE CITY HALL AND SOUTH OF ONE I 30 AND WEST OF I 35.
LOCATED IN THE JEFFERSON SPECIAL PURPOSE DISTRICT PD THREE 16.
THIS ONE IS ACTUALLY 25 0 3 1 2 1 1 0 1.
THIS THE ONE THAT FACES JEFFERSON BOULEVARD ON THE SOUTH SIDE OF THE BUILDING.
THIS IS THE CLIENT PROVIDED AERIAL MAP.
THE PROPOSED SIGN, UH, SUBMITTED AS NUMBER ONE IS TO BE LOCATED ON THE SOUTH FACADE FACING JEFFERSON BOULEVARD.
THIS IS ONE OF TWO FLAT ATTACH SIGNS TO BE INSTALLED AT THIS SITE.
THE ONLY ONE TO BE INSTALLED ON THIS FACADE.
THIS SIGN WILL BE 185 SQUARE FEET.
[00:05:05]
THESE ARE, THE DETAILS OF THE SIGN IS 18 AND A HALF FEET WIDE, 10 FOOT TALL, 185 SQUARE FEET TALL AREA COLORS ARE RED, WHITE AND TURQUOISE.IT'LL LOOK WHITE FACES OF THE LETTERS AND IT'LL HAVE A TURQUOISE GLOW THROUGH THE BACK.
AND YOU CAN SEE THAT IN THE YOU NIGHTTIME PHOTO ON THE LEFT THERE.
HERE, THERE'S SOME SIDE DETAILS ALONG WITH THE ENGINEERING START
AND THIS IS WHERE 2 5 0 3 1 2 1 1 0 4 STARTS.
POST SIGN TWO IS TO BE LOCATED ON THE WEST FACADE FACING LU ALLEN AVENUE.
THIS IS THE SECOND OF TWO FLAT TOUCH SIGNS TO BE INSTALLED AT THIS SITE.
THE ONLY TO BE INSTALLED ON THIS FACADE.
THIS SIGN WILL BE 185 SQUARE FEET.
ALSO, IT'S BUILT IDENTICAL TO THE, UH, PREVIOUS SIGN.
18 AND A HALF FEET WIDE, 10 FEET TALL, 185 SQUARE FEET, SAME COLORS, SAME ILLUMINATION TYPE.
HERE'S SOME PHOTOS OF THE SITE.
A VIEW FROM THE SOUTHWEST CORNER OF THE PROPERTY, A VIEW OF THE JEFFERSON FACADE.
YOU LOOKING NORTH ON LUAN WITH A LOLAND FACADE EAST ON JEFFERSON.
SCOTT, WHERE WERE THESE PHOTOS TAKEN? I'M SORRY? WHERE WERE THESE PHOTOS TAKEN? THESE ARE, UH, THESE ARE ACTUALLY SOME OLDER PHOTOS.
THEY ALREADY HAVE A SIGN UP THERE ON EACH SIDE.
IN PLACE UNTIL THESE SIGNS ARE OKAY.
THE ORDINANCE ALLOWS THEM TO PUT TEMPORARY BANNERS, UH, UP TO 60 DAYS UNTIL THESE, UH, UH, MEETINGS ARE, ARE, ARE FINISHED.
UH, SOME SIGNS IN THE AREA THAT WERE RECENTLY APPROVED AND THEN AN OLDER REALLY NEAT SIGN.
I HAD TO THROW THAT ONE IN THERE.
STAFF RECOMMENDS APPROVAL ON BOTH OF THESE.
UM, IS THERE ANY QUESTION, COMMENTS? YEAH, I, I HAVE A QUESTION.
UM, ON THE PHOTOS, IT LOOKS LIKE ON ONE PHOTO, THE BUILDING HAS A PERF PATTERN TO IT.
AND, AND PICTURE, AND THEN ANOTHER PHOTO.
UM, I'M ASSUMING THE BUILDING DOES HAVE THE PERFORATION, LIKE KIND OF THE PHOTO.
ON, ON THEIR, ON THEIR DRAWINGS, THEY JUST, UH, THEY JUST DIDN'T DO A VERY GOOD JOB ON THEIR DRAWINGS OF
THEY JUST PUT A, A BLOCK ACROSS THERE WHEN THEY, UH, YEAH.
THEY'RE, THEY'RE JUST NOT VERY GOOD AT DRAFTING THIS.
BUT YES, YOU'RE, YOU'RE CORRECT.
IT'S, IT'S, IT'S THAT, UH, THE BLOCK.
SO THE, THE BLOCK WALL, THE SCREEN WILL REMAIN THEN? YES.
AND THEY'RE GONNA PAINT IT OR THEY'RE GONNA MOUNT IT DIRECTLY TO THAT.
WE MADE SURE TO, UH, TELL THEM THAT THEIR ENGINEERING HAS TO REFLECT THIS TYPE OF WALL.
SO IT IS REFLECTED ON THEIR ENGINEERING.
YEAH, I WAS JUST, OTHER QUESTIONS.
I WAS JUST GONNA QUESTION THE, UM, THE EFFECTIVENESS OF THE HALO.
UM, WITH THE RACEWAY, I DON'T NORMALLY SEE THE RACEWAY WITH THE HALO.
BUT, BUT WITH THE, UM, WITH ALL THE, THE HOLES IN THE BLOCK, I'M NOT SURE IF IT'S GONNA MATTER.
SO I, I DON'T HAVE ANY OTHER QUESTIONS.
MURPHY, YOU HAVE ANY COMMENTS OR QUESTIONS? NO.
YOU KNOW, I WAS A BIT OF A QUANDARY AS WELL, UM, AS TO HOW THAT WENT HALO AND OVER THE PERFORATED LOOK.
BUT, UM, YOU KNOW, I MEAN, IT'S HALO LETTERS WITH CHANNEL ON RACEWAY ON A PERF
[00:10:01]
IT OUGHT TO BE INTERESTING.I, I MEAN, IN THE END IT'S, UH, UH, YOUR STAFF RECOMMENDATION CARRIES A LOT OF WEIGHT FOR ME.
SO, UH, I WOULD, IT MEANS CODE.
YOUR QUESTION, ASK MY ONE QUESTION.
I MEAN, THE SIGNS LOOK FINE TO ME.
THEY'RE SORT OF IN CHARACTER WITH THE REST OF THE NEIGHBORHOOD THAT I CAN SEE HERE.
UM, I GUESS, UH, SHALL WE DO, DO WE HAVE A, UM, A MOTION? AND AGAIN, ARE WE GONNA DO THESE ONE BY ONE OR DO WE WANNA DO 'EM TOGETHER? I, I'LL MOTION TO JOIN THEM SO THAT WE, UM, UM, REVIEW 'EM BOTH AT THE SAME TIME.
WE HAVE, UH, IS ANY SECOND TO THAT MOTION? I'LL SECOND THAT.
SO, UH, COMMISSIONER HALL SECONDED IT FIRST.
SO WE'LL, WE'LL VOTE ON THAT MOTION AND WE'LL DO THE ROLL CALL VOTE SINCE WE HAVE VIRTUAL, UM, TODD, WHAT IS YOUR VOTE? IN FAVOR? IN FAVOR? UH, MURPHY IN FAVOR.
AND THE VICE CHAIR OFFICER VOTES IN FAVOR.
SO WE WILL REVIEW 'EM BOTH AT THE SAME TIME.
UH, DO I HAVE A MOTION TO APPROVE? SURE.
UH, TODD, IN FAVOR, APPROVED MURPHY IN FAVOR TO APPROVE COMMISSIONER HALL.
AND THE VICE CHAIR ALSO IN FAVOR.
ARE THERE ANY OTHER ITEMS ON THE AGENDA? JUST THE MINUTES, SIR.
YOU GET THAT PERTINENT FOR ME.
UM, HAS EVERYBODY HAD A CHANCE TO LOOK AT THE MEETING MINUTES FROM THE LAST MEETING? I HAVE AND, UH, THIS APPEAR BE ACCURATE.
THEY, THEY BE ACCURATE TO ME AS WELL.
IF THERE'S NO OBJECTIONS, THE MEETING MINUTES WILL STAND AS NOTED.
UM, SCOTT, IS THERE ANY ADDITIONAL BUSINESS? THE COMMITTEE? YES.
UH, WE, WE HAVE, UH, APPLICATION ON SPSD 180 9.
UH, GIVE ME A MINUTE SO I CAN BRING UP, BRING UP THE, THE, THE APPLICATION, UH, SHARE THE SCREEN.
UH, CAN, UH, EVERYBODY ONLINE, UH, IS ABLE TO SEE THE, THE PRESENTATION.
SO THIS IS, UH, APPLICATION SPSD 180 9, UM, ZERO 10.
SO THIS IS, UH, THIS REQUIRE REQUEST RISE MEN AND, UH, EXPAND THE ART DISTRICT, DESIGN DISTRICT, AND, UH, TO SEND THE ART DISTRICT EXTENSION AREA SIGN DISTRICT, AND THE PORTION OF THE DOWNTOWN SPECIAL PROVISION DESIGN DISTRICT THAT INCLUDES ALL OF THE CHASE TOWER SUBDISTRICT AND PORTION OF THE GENERAL CCB SUB-DISTRICT ON THE, UH, PROPERTY ZONE PLAN DEVELOPMENT DISTRICT NUMBER 1 45 AND PLAN DEVELOPMENT DISTRICT NUMBER 7 0 8.
AND TO BE INCORPORATED TO THE, OUR DISTRICT TIME DISTRICT BOUNDARIES TO HAVE THE PROVISION ALIGNED WITH THE DALLAS DISTRICT CONNECT MASTER PLAN THAT WAS APPROVED ON JANUARY 27TH, 2021 BY RESOLUTION 2 1 0 2 9 0.
THIS IS, UH, A LITTLE BIT OF, UH, BACKGROUND.
SO, SO THE PANGO DISTRICT, UH, NUMBER 1 45, WHICH IS THE ART DISTRICT, WAS ESTABLISHED BY ORDINANCE, UH, BACK IN, UH, FEBRUARY, UH, 16, 19 83.
AND THEN, UH, IT WAS, UH,
THE, THERE WAS A PLAN THAT WAS CREATED, WHICH IS SIMILAR TO THIS NEW, UM, UH, CONNECT PLAN, UH, WHICH WAS THEN, UH, NAMED THE PLAN.
THIS WAS, UH, AGAIN, CREATED, UH, TO GUIDE THE BOW WITHIN THE, UH, LEASE DISTRICT.
UM, AND THEN, UH, UH, FINAL LEASE, THE PD WAS, UH, REVISED, UH,
[00:15:01]
ON, WHEN WAS IT? UH, RECENTLY TWO ON JANUARY 27TH, 2021, WHEN THE, AS WELL, TO MAKE SURE THAT THE RD CONNECT MATTER PLAN, YOU HAVE A, UH, CORRELATED TO THE RULES AND REGULATIONS FOR, FOR THIS PARTICULAR, UH, PLAN DEVELOPMENT.THEN, UH, FUND GOVERNMENT DISTRICT NUMBER 7 0 8, WHICH IS, UH, DALLAS HIGH EXTENSION, UH, AREA SIGN DISTRICT, UH, WERE ESTABLISHED BY ORDINANCE, UH, NUMBER, UH, YOU CAN SEE THEM ON, ON THERE.
AND THIS WAS BACK IN, UH, MARCH NINE, UH, 2005.
AND THEN, UH, IT WAS ALSO, UH, REVISED ON JANUARY 27TH, 2021.
AGAIN, TO ADDRESS THE, THE, OUR DISTRICT, UH, CONNECT, UH, MASTER PLAN MISSION.
AND THIS IS THE AREA BY THE X.
SO JUST KIND OF GIVE YOU A LOCATION WHERE, UH, WE'RE AT.
THIS IS WHAT IT WAS ORIGINALLY, UH, PROPOSED TO.
AND, UH, IF YOU SEE, I, UH, HIGHLIGHTED THE PD 1, 1 45.
SO PD 1 45 IS THIS SECTION RIGHT HERE.
AND THEN, UH, PD 7 0 8 IS THIS SECTION HERE.
AND THEN THIS RIGHT HERE IS THE DOWNTOWN, UH, UH, SPSD.
HOWEVER, IF YOU TAKE EVERYTHING IN THE INTO ACCOUNT, THIS IS THE, THE COMPLETE PD 7 0 8, WHICH ENCOMPASSES ALL THIS.
SO NOW THEY'RE GOING TO INCLUDE THIS SECTION, AND EVERYTHING IS GOING TO NOW BECOME JUST ONE SPSD, UH, WHICH IS THE, OUR DISTRICT SIGNED.
UM, AGAIN, KIND OF SHOW YOU WITH, UH, WITH THE MAP.
DOES THAT, UH, PORTION OF THE, OF THE CVD, SO THIS IS, THIS SECTION HERE, DOES THE CVD AND THE CHASE TOWER, IF I'M NOT MISTAKEN, IS SOMEWHERE IN HERE.
I HAVE, UH, A KIND OF, UH, MARK THE DIFFERENT, UH, PSDS MM-HMM
SO IT'S THE ART DISTRICT EXTENSION AREA.
THIS IS THE ART DISTRICT, DESIGN DISTRICT.
DOWNTOWN IS, UH, DOWNTOWN, UH, SPSD, THE CVD DISTRICT.
SO ALL THIS IS THE CBD DISTRICT, EXCEPT FOR THE CHASE, UH, SUB-DISTRICT.
SO, UM, AGAIN, THIS WAS RECENTLY, EVERYTHING WAS INCORPORATED INTO, INTO THAT, TO COMPLY WITH EXTENSION.
AND THEN, I GUESS, UH, INCLUDED, UH, THE, THE APPROVAL FROM, UH, CITY PLAN COMMISSION, WHICH, WHICH ACCORDING TO MY RESEARCH, IT WAS DONE ON JULY, 2023.
AND THIS IS, UH, UH, JULY, 2023.
SO THIS IS, UH, UH, CONNECT, UH, DALLAS SIDE DISTRICT, UH, KIND OF WHAT THE GOAL IS.
UM, AGAIN, THEY WANNA TRANSFORM PEARL STREET INTO, UM, AVENUE OF THE ARTS, UH, INVIGORATE, UH, FLORIDA STREET AVENUE, WHERE SAYS THE CULTURAL CORE OF THE ART DISTRICT.
EMBRACE ROSE AVENUE AS A MIXED USE COMMERCIAL CORRIDOR, EXPAND AND UPDATE, UH, WAY, UH, WAY FINANCE ON PUBLIC ART, AND GIVE THE EXPERIENCE AND AGAIN, ENHANCE PEDESTRIAN CONNECTIONS IN ALL DIRECTIONS WITH THE FOCUS OF THE WEST, UH, BROAD MUSEUM, WEST END, AND, UH, VICTORY PARK.
AND, UM, AND HERE IS THE AREA THAT ENCOMPASSES THE MASTER PLAN.
WHAT WE'RE FOCUSING IS ON THE HATCH AREAS, UH, ALL ON BLACK.
AND THESE WILL BE THE SURROUNDING, UH, AREAS THAT, UH, THEY WANT TO INCORPORATE, UH, TO ATTRACT, UH, UH, TRAFFIC AND, UH, IMPROVE THE, THE ECONOMY OF THIS PARTICULAR, UH, DISTRICT.
UH, SO IF, I DON'T KNOW IF YOU ALL, UH, WRITE, UH, THE REPORT I KIND OF HIGHLIGHTED.
SO, THE DISTRICT, UH, ECONOMY IMPACT IS SIGNIFICANT WITH THE AMERICANS FOR THE, UH, REPORTING THAT THE DALLAS SOUTH DISTRICT CONTRIBUTES TO, UH, UH, 340, UH, MILLION IN EXPENDITURES AND SUPPORTS,
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UH, APPROXIMATELY 5,920, UH, FOUR JOBS.UH, THESE ARE SUBSTANTIAL CONTRIBUTION TO THE CITY'S ECONOMY IS, UH, ESTIMATED TO THE DISTRICT'S ECONOMY.
UH, UH, POWERS OF, UH, SOURCE OF, UH, PRIDE FOR ALL INVOLVED.
UH, THAT'S ACCORDING TO EAP SIX AMERICANS, UH, FOR, UM, FOR THE, FOR THE ARTS, ACCORDING TO AN ARTICLE WRITTEN IN 2023.
SO THE DOUBLES, UH, OUR MASTER PARTNER AND MASTER APPLY IS A COMPREHENSIVE STRATEGY THAT AIMS TO MAINTAIN THE ART DISTRICT AS A WORLD CLASS CULTURAL DISTRICT.
IT DOES THIS BY ENHANCING AND TRANSFORMING THE ART, STICKING INTO A, A VIBRANT MIXED USE NEIGHBORHOOD THAT CONNECTS MIXED SURROUNDING AREAS OF UPTOWN VICTORY PARK, UH, CLIMB, MORNING PARK.
AND DOWNTOWN THE, THE CLIENT EMPHASIZED WAPA STREET UNIVERSAL ACCESSIBILITY AND, UH, RESOURCE CON, UH, CONSERVATION THAT MAY GO TO THE NEXT ONE AREAS, HOW IT CURRENTLY LOOKS.
THIS WAS TAKEN, THESE PICTURES WE WAS TAKEN ABOUT, ABOUT TWO WEEKS AGO.
SO THESE ARE, THIS IS THE AREA, KIND OF THE AREA LOOKS, UH, THE SIGNS.
IF YOU, IF YOU TAKE A LOOK, I'M GOING TO JUMP.
THIS IS, THIS IS THE STAFF ANALYSIS.
SO IF YOU HAVE TAKEN A LOOK AT, UH, MY REPORT, THIS IS WHAT IT EXISTS HERE.
AND THIS IS WHAT IS BEING, UH, WHAT IS BEING PROPOSED.
SO THIS IS FOR, THIS IS FOR ATTACHED.
UH, WE HAD A COMMUNITY, UH, MEETING, UM, A COUPLE OF MONTHS AGO.
AND THEY, THE COMMUNITY WANTED TO SEE SAMPLES OF WHAT, UH, WHAT IS BEING, UH, PROPOSED.
SO I WENT AND I TOOK, UH, PICTURES OF THE AREA, BUT FOR THIS PARTICULAR SIGNS, WHICH IS THE ATTACHED DIGITAL DISPLAY SIGNS, THERE WERE NOT, UH, MANY OF THEM IN, UM, UH, EXISTING.
SO THIS IS KIND OF LIKE WHAT AN ATTACHED DIGITAL SIGN LOOKS LIKE.
AND THEN, UH, THIS IS IN, UH, DOWNTOWN, A FEW BLOCKS FROM HERE.
AND, UH, THIS IS WHAT CURRENTLY EXISTS, UH, ON THIS COMPLETE AREA, COUNTING THE, THE DOWNTOWN, UH, SPSD, THE ART DISTRICT EXTENSION AND THE ART DISTRICT.
SO THESE ARE THE CURRENT DIGITAL SIZE THEY HAVE, WHICH IS, THIS IS THE PERFORMING ARTS.
THIS IS, UH, ON THE EXPRESSWAY, FUNERAL ROPE.
AND THEN THIS IS BY THE ART SYMPHONY, WHICH IS KIND OF LIKE A KIOSK, BUT WE DON'T CALL IT A, A KIOSK.
UM, HERE IS SOME OF, UH, THE PUBLIC SIGNS THAT, UH, CURRENTLY, UH, UH, EXIST.
SO IT INCLUDES, UH, IT INCLUDES INFORMATION SIGNS, GENERIC RETAIL IDENTIFICATION, SIGNS, PLAQUES FOR, UH, CONSTRUCTION BAR SIGNS AS DEFINED IN THIS, UH, SECTION.
SO HERE IS, UH, SOME OF THE SIGNS.
THIS GIVES DIRECTIONS AS WELL AS THIS.
UH, THERE ARE SOME PRIVATE BESIDE THE PLAQUES.
THIS IS FROM THE, FROM THE INTERNET.
AND THEN THIS IS, UH, UH, FROM THE, FROM THE AMERICAN, UM, AC.
UH, HERE IS SOME CULTURAL INSTITUTION SIGNS, WHICH ARE GOING TO BE INCLUDED.
THIS IS, UH, THE MUSEUM, WHICH IS DEFINITION, AND THIS IS THE MAGIC, UM, UH, CENTER.
THEN, UH, HERE ARE SOME MOUNTAIN BANNER SIGNS.
UH, THERE, THEY'RE SIMILAR TO SUPERGRAPHICS, BUT THEY'RE NOT DEFINED AS SUPERGRAPHICS.
AND, UH, AND IT HAS TO DO WITH WHAT IS BEING ADVERTISED AT THE MUSEUMS AND THE EVENTS.
SO THESE ARE THE ACTIVITIES THAT, THAT THE MUSEUM HAS CURRENTLY.
AND THESE ARE, UH, SOME, UH, UH, EXAMPLES.
UH, HERE ARE SOME DISTRICT ACTIVITY SIGNS AGAIN.
AND, UH, SO THESE ARE THE ART PERFORMANCE PART.
AND AS YOU CAN SEE ON THE OTHER SIDE, THOSE, THE DIGITAL MM-HMM
AND THEN RIGHT HERE WE HAVE THE, THE DARK, UH, FIELD, WHICH IS, UH, A CURRENT, UH, DISPLAY THAT IS GOING ON AT THE SEE TODAY.
UH, HERE ARE SOME, UH, ON SIGNS.
UM, I CAN ONLY SEE THIS, WHICH IS AT THE, UH, CATHEDRAL.
AND THIS IS BY THE PARKING LOT.
[00:25:01]
SO GIVE YOU AN EXAMPLE OF, OF THAT.UH, HERE ARE SOME, UH, TENANT IDENTITIES, IDENT IDENT TENANT IDENTITY SIGNS THAT, UH, ARE, UH, THAT CAN BE ATTACHED OR, OR, UH, MONUMENT SIGNS, WHICH GIVE, UH, SOME, UH, SOME EXAMPLES.
IT'S A BUILDING IDENTIFICATION SIGN.
AND THEN THE MONTGOMERY ART, UH, THEATER, WHICH IS ALSO PART OF THE HIGH SCHOOL.
AGAIN, SOME, UH, DISTRICT IDENTIFICATION SIGNS GIVE THE, THE DESCRIPTION.
AND THEN HERE ARE SOME, UH,
AND THEN I COULDN'T FIND A, A MARQUEE SIGN.
SO I GUESS, UH, SOMETHING THAT I FAMILIAR WITH, WHICH IS THE CHICAGO, UH, UH, THEATER.
THIS IS THE MARQUI, THE MARQUIS SIGN.
AND THEN THIS WAS, UH, FROM, UH, DENVER.
UH, IF I'M NOT MISTAKEN, FOR COLORADO.
UH, THIS IS, UH, A PROJECTING SIGN.
AND THEN WE HAVE SOME KIND OF DESIGNS.
AND THOSE, THAT'S A LOT OF, UH, THEM, THESE ARE SOME INTEGRATED SIGNS.
UM, IF YOU TAKE A LOOK AT THESE, THE GUITAR IS, UH, PART OF THE, UH, HEART ROCK, UH, CAFE HOTEL.
AND I GUESS PEOPLE KIND OF KNOW 'CAUSE OF, OF THIS.
AND THEN THIS IS THE, UH, MCDONALD'S.
THIS IS THE ONE IN, IN CHICAGO.
AND THEN THIS IS THE ONE, UH, HERE, UH, IN DOWNTOWN, WHICH THEY INTEGRATE THE, THE ART, WHICH WERE, YEAH, UH, MCDONALD'S.
THEN HERE ARE SOME, UH, WINDOW SIGNS THAT PER SAY, THE SEVEN 11 SIGNS OF THE ONES, UH, BEHIND.
AND THEN THIS IS THE FLORAL, THE PERFORMING ARTS BUILDING.
THESE ARE SOME CONSTRUCTION TARGET SIGNS THAT, THAT, UH, WILL BE A LAB.
AND THEN THESE ARE SOME MANAGEMENT SIGNS, WHICH IS THE ARTIST WITH, UH, UH, MANSION.
AND THEN THIS IS THE, UH, BOOKER T UH, WASHINGTON, UH, HIGH SCHOOL SIGN.
UH, HERE ARE SOME, UH, RE UH, RETAINING WALL SIGNS, SHARED SOME OUR ATTENDANCE ARE FAMILIAR WITH THIS.
AND THEN HERE IS, UH, SOME, SOME EXAMPLE OF FREESTANDING DISTRICT IDENTIFICATION SIGN, MEANING A DEEP TYPE SIGN THAT IDENTIFIES THIS, UH, DISTRICT, WHICH, UH, YOU HAVE, UH, THAT DEEP, UH, DEVELOP SIGN THAT KIND OF IDENTIFIES THAT YOU'RE ENTERING THERE.
AND THEN I KIND OF CREATE THIS, GIVE YOU LIKE AN IDEA THAT PUT THE OUTSIDE THESE STICK THAT WILL BE, UH, ASSIGNED.
SO THESE, UH, PROPOSAL, UH, SUB APPEAL THAT ENHANCES THE IMAGE AND LIVE LIVENESS OF THE DISTRICT BY ENCOURAGING, UH, COMPATIBLE SIGNS THAT ARE ARTISTIC AND STYLE BY WELLBEING, FUNCTIONAL AND INFORMATIVE AND PURPOSE, WILL PROMOTE THE COMMERCIAL SUCCESS OF EACH INDIVIDUAL TENANT IN THE ART DISTRICT.
AND IN TURN, THE COMMERCIAL SUCCESS OF THE TENANTS IN THE DISTRICT COLLECTIVELY, IT CREATES A SENSE OF DESIGN CONTINUITY BETWEEN THE SIGNS AND, UH, THE OTHER STREETSCAPE ELEMENTS OF THE ART DISTRICT.
IT WILL HELP, UH, MAKE THE ART DISTRICT AN ATTRACTIVE, UH, PLACE FOR THE PUBLIC TO FREQUENT.
BY PROVIDING, UH, EASY OF DIRECTIONS TO A SPECIFIC, UH, CULTURAL INSTITUTIONS, THEY WILL CREATE A MEANS OF IDENTIFYING THE VARIOUS TYPES OF, UH, ALL CATEGORIES OF RETAIL ESTABLISHMENT ALONG RAL STREET AND ROSS AVENUE.
YOU WILL IDENTIFY AND PROMOTE CULTURAL EVENTS AND ACTIVITIES CONSIST WITH THE PURPOSE OF THE ART DISTRICT.
YOU WILL RECOGNIZE THAT, UH, SIGN HARDWARE IS A PART OF THE OVERALL VISUAL DESIGN OF A SIGN.
AND IT WILL ENSURE THAT, UH, UH, INVESTMENTS IN SCIENCE AND OTHER STRUCTURES IN THEIR DISTRICTS ARE NOT THE VALUE OF
FINALLY, THE POST CONDITIONS WILL PREVENT HA UH, HAZARDS OR ANNOYANCE TO MAURICE OR PEDESTRIANS AND, UH, NOT, UH, CONTROVERT THE INTENT OF SECTION 51, A SEVEN POINT, UH, 500.
THEREFORE, STAFF COMMEND APPROVAL OF THE PROPOSAL AMENDMENT IN EXTENSION OF THE ART DISTRICT SIGN DISTRICT, AND THUS OUR RECOMMENDATION.
ANY QUESTIONS OR SUGGESTIONS? THE SIGNS THAT YOU JUST SHOWED US, WERE ANY OF THOSE
[00:30:01]
OBJECTIONABLE? NO.THIS, THIS IS, THIS IS WHAT, THIS IS WHAT IS CURRENTLY, UH, CURRENTLY EXISTING.
MAYBE THIS MAY BE AN ISSUE BECAUSE OF, OF THE AMOUNT OF WINDOW COVERAGE, BUT OTHER THAN, THAN THAT, OR OTHER THAN THAT, THESE, THESE, UM, THESE ARE ALL LEGAL MM-HMM.
THESE CURRENTLY DON'T EXIST ON YEAH.
BUT, BUT THEY, THEY'RE SUPPOSED TO BE, UH, TO BE ALLOWED.
THEY, THEY COULD BE, THEY COULD BE PLACED.
AND THEN AS YOU CAN SEE, IF, UM, UH, I'M PRETTY SURE EVERYBODY HAS AT ONE POINT OR ANOTHER HAVE BEEN IN THIS PARTICULAR DISTRICT.
THERE'S NOT A LOT OF, UH, UH, SIGNS.
IT'S, UH, EVERYTHING'S KIND OF, UH, UH, LOW KEY, UH, IN, IN THIS, UH, IN THIS PARTICULAR AREA.
YOU CAN SEE THE, THE SIGNS FOR THE MONTGOMERY ART, UH, THEATER.
IT'S KIND OF, UH, IT'S KIND OF, UH, LOW KEY AS WELL AS THIS BUILDING SIDE.
SO IT DOES BRING A SENSE OF UNIFORMITY, UNIFORMITY IN, IN, IN THAT REGARDS.
AND, UH, ONE OF THE REASONS, AND, UH, ONE OF THE STAKEHOLDERS IS HERE, CAN CORRECT ME IF I'M WRONG, IS THAT, UH, CURRENTLY TO THE WAY THAT IT IS, UM, UM, MAKING IT IN THE CODE IS KIND OF, UH, CONVOLUTED BECAUSE IT HAS, UH, THE ART DISTRICT HAS SOME SUB, CURRENTLY HAS THREE DIFFERENT SUB-DISTRICT, AND EACH DIFFERENT SUB-DISTRICT HAS DIFFERENT, UH, REQUIREMENT FOR THAT PARTICULAR AREA.
AND ONE OF THE PURPOSE HERE TOO IS TO KIND OF, UH, CLEAR THAT AND THEN THAT, UH, WHEN PEOPLE GO IN AND APPLY FOR, FOR SIGN, THAT, THAT IT IS A LOT EASIER TO OBTAIN AND THAT THERE'S NOT A LOT OF, UH, CONVOLUTION ON, ON WHAT IS REQUIRED TO, TO DO THE SIGN.
AND THEN ALSO PART OF THESE REQUIREMENTS THAT THEY HAVE TO COME TO, TO THE ARC COMMITTEE TO TRY TO TRY TO OBTAIN THE, THE SIGN PERMIT SIMILAR WITH THE COS THAT YOU GUYS JUST HEARD.
SO, SO THIS IS REALLY A DOUBLE-EDGED SWORD.
'CAUSE A LOT OF US HAVE BEEN HERE THROUGH THIS PROCESS.
THE ORIGINAL ART SIGN ORDINANCE IS VERY RESTRICTIVE.
AND AGAIN, THAT WAS TRIED TO REDUCE CLUTTER AND MAKE IT A REAL ARTS DISTRICT.
BUT THAT WAS TRICKY BECAUSE YOU ALSO NEED THE BUSINESSES DOWN THERE TO HAVE RESTAURANTS AND THINGS LIKE THAT, THAT WILL SUPPORT PEOPLE BEING DOWN THERE USING THIS AREA.
UM, AND THEY NEED TO HAVE THE ABILITY TO HAVE SIGNS AND ALL.
AND THOSE SUB-DISTRICTS THAT WERE CREATED, I REMEMBER THOSE BEING CREATED SPECIFICALLY TO ADDRESS SOME OF THOSE ISSUES AND SOME OF THE BUILDINGS ADJACENT THAT NEEDED MULTI-TENANT SIGNS.
SO, YOU KNOW, WE WERE, WE'VE ALSO BEEN VERY, UM, UH, DELIBERATE ABOUT KEEPING THE SIGNAGE IN THE ART DISTRICT VERY, UM, ELEGANT AND REFINED AND NOT TRYING TO HAVE THE CLUTTER.
SO, UM, IT LOOKS LIKE THIS IS, I UNDERSTAND WANTING TO UNITE THE DISTRICT.
AND AGAIN, THEN WE WOULDN'T HAVE TO DO THE SUB SUB-DISTRICTS AGAIN AS THAT.
BUT AGAIN, IS THIS OPENING PANDORA'S BOX, AND WE GET LOTS OF TIMES EVERYWHERE.
UM, THAT'S, YOU KNOW, AND AGAIN, IT'S NOT SAYING IT'S NECESSARILY BAD BECAUSE WE DO NEED TO HAVE PEOPLE DOWN IN THIS DISTRICT.
WE NEED TO HAVE RESTAURANTS AND ACTIVITIES SO THAT IT'LL SUPPORT THIS DISTRICT.
BUT, YOU KNOW, THERE WAS ALWAYS KIND OF TRYING TO KEEP IT A LITTLE MORE, UM, REFINED MM-HMM
AND, YOU KNOW, WANTING TO UNDERSTAND THE DETAILS.
ARE THERE STILL GONNA BE CONTROLS ON THAT? YEAH, SO, SO IF YOU TAKE A LOOK AT, UH, MY REPORT, THERE'S THE, THE EXAMPLES OF, OF WHAT'S GOING TO CHANGE.
SO, UM, SO IF YOU TAKE A LOOK AT, UM, THE, THIS IS THE CHASE, UH, CHASE TOWER.
SO THE CHASE TOWER IS, UH, THE, THE SIGNS THAT ARE THERE NOW ARE GOING TO HAVE TO COMPLY WITH, WITH THIS NEW PROPOSAL OF THE, OF THE ARTS, UH, DISTRICT, THE EXISTING SIGNAGE THAT IT IS, THAT IT IS THERE, LIKE, FOR EXAMPLE, THE GATE, THAT, THAT WILL NOT PER SE ME A LOT UNDER, UNDER THIS NEW, UM, SO
[00:35:01]
THE, THE SIGNS THAT ARE EXISTING, THEIR GRANDFATHER, MY GRANDFATHER, YEAH.BUT WOULDN'T THAT CREATE A, A BURDEN FOR THE PROPERTY OWNERS THAT ARE GOING FROM THE CBD NOW TO THE ARTS? YES.
IN, IN, IN THE SENSE, LIKE IF THEY TRY TO DO, IF THEY TRY TO CHANGE SOMETHING, IF THEY MODIFY IT, THEY'LL HAVE TO COMPLY.
IF THEY LEAVE IT AS CS, THEN, THEN IT'S OKAY, THEY'LL REMAIN GRANDFATHER.
NOW THE CHASE BUILDING IS NO LONGER THERE.
SO IF THEY GET A NEW, A NEW, UH, A TENANT, THEN THEY MIGHT HAVE TO ADDRESS, UH, SOME OF THAT.
THEN FOR THE DIGITAL SIGNS, THERE'S, THERE'S STILL, UH, RESTRICTIONS ON, ON IT THAT I BELIEVE IT'S SIX.
AND IF I ALSO MAY, UH, THE, THE PURPOSE OF THIS PART IN, IN PART WAS TO ELIMINATE ALL OF THE SUBDISTRICTS IN THE ARTS DISTRICT UNDERSTOOD EXPANSION.
AND SO WHAT WE'VE TRIED TO DO IS INCORPORATE THOSE SIGNS THAT ARE ALREADY PERMITTED IN THE SUBDISTRICT WITHIN THE BROADER ARTS DISTRICT MM-HMM
UM, AND THERE ARE CALLS FOR STREET TYPE OR STREET NAMES AND WHERE THOSE SIGNS ARE LOCATED, BUT IT'S REALLY JUST TO BRING THE UNIFORMITY FOR ALL OF THE OTHER SIGNS.
UM, SO THAT WAS OUR GOAL WITH THE DRAFT.
UM, AND, AND TO YOUR POINT, NOT CREATING A CLUTTER OF SIGNS, BUT JUST CREATING UNIFORMITY AND TO BRING FOOT TRAFFIC TO THE, UH, RETAILERS AND RESTAURANTS AS WELL.
IT'S UNDERSTOOD, UNDERSTANDABLE, THAT, 'CAUSE AGAIN, EVERY TIME WE HAD TO DO A SUBDISTRICT BECAUSE OF SOME USE THAT WOULD BENEFIT THE DISTRICT, BUT DIDN'T FIT INTO THE SIGN COORDINATE AS IT WAS.
LIKE IF YOU TAKE A LOOK ON, ON THE, ON THE PROPOSED, UH, UH, CONDITIONS LIKE THE RESTAURANT, UH, SIGNS ARE, ARE REMOVED 'CAUSE WE REMOVED THE SUB-DISTRICT MM-HMM
BUT IF YOU TAKE A LOOK THAT THE, THE RETAILERS OR THE RESTAURANTS WILL STILL BE ABLE TO, TO PUT SIGNS BASED ON, ON THE NEW REGULATIONS AND IT WILL BE A LITTLE BIT EASIER 'CAUSE THEY'RE NOT, THEY'RE NOT, UH, RESTRICTED TO, TO THOSE SUBDISTRICTS.
TODD MURPHY COMMENTS, QUESTIONS? I'M, UH, I THINK IT'S ABOUT TIME THAT WE, UM, MADE IT A LITTLE EASIER IN THE ARTS DISTRICT.
I LIKE THE FACT THAT WE'RE GETTING RID OF THE SUB-DISTRICTS AND COMBINING IT, SO IT'S ONE COHESIVE UNIT.
UM, I, I'M, I'M DEFINITELY IN SUPPORTIVE OF THAT.
THE, UM, FOR SO MANY, SO MANY TIMES WE'VE, WE'VE DONE SIGNS DOWN HERE AND, AND, UH, IT'S LIKE I'M DOING THE SAME SIGN FOR MULTIPLE PROPERTIES BECAUSE OF THE RESTRICTIVE QUALITIES OF THE SIGN OF THAT SIGN DISTRICT.
UM, THE EXPANSION AND LETTING MORE VARIED AND, UH, ARTISTIC SIGNS COME ABOARD, I THINK CAN DO NOTHING BUT CREATE INTEREST AND, UH, VISUAL IMPACT AND I SUPPORT IT WHOLEHEARTEDLY.
PLUS MICHAEL HALL, I HAVE NO FURTHER QUESTIONS.
OH, UH, JUST THE, DID UH, COMMISSIONERS HAVE TO SIGN THE APPLICATION FOR THIS? YEAH.
SO IT WAS, UH, THE, THE INITIATED, UH, APPLICATION CAME FROM AN AUTHORIZED HEARING AND, UH, AT THE TIME FOR THE AUTHORIZED HEARING, IT WAS, UH, COMMISSIONER KINGSON, UH, YOU, COMMISSIONER BLAIR.
AND, UM, SO THIS WAS SOME TIME AGO? YES.
IF THERE'S NO OTHER QUESTIONS, UM, DO WE HAVE A MOTION? I'LL MOTION TO APPROVE.
UH, WE'LL DO THE ROLL CALL, VOTE.
UH, TODD IN FAVOR, MURPHY IN FAVOR.
COMMISSIONER HALL, I IN FAVOR.
AND THE VICE CHAIR IS ALSO IN FAVOR.
[00:40:02]
UM, THANK YOU.AND THEN WE WILL HAVE SINGING THAT CASE.
UM, SCOTT, IS THERE ANY OTHER BUSINESS? NO, THAT WAS IT.
IT'S 10 45 AND THE UH, UH, MEETING AGAINST AJOUR.