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OKAY.

[00:00:02]

OKAY.

IT IS 3:15 PM ON THIS WEBINAR IS BEING TRANSCRIBED AND SUMMARIZED.

IT IS 3:15 PM

[Ad Hoc Committee on Professional Sports Recruitment and Retention on November 17, 2025]

ON NOVEMBER 17TH, 2025.

I WILL CALL THIS MEETING OF THE AD HOC COMMITTEE ON SPORTS RECRUITMENT AND RETENTION TO ORDER.

WE HAVE A QUORUM TODAY AND WANNA WELCOME OUR SPECIAL GUESTS.

UM, BEFORE WE GET STARTED, I WILL GO INTO THE MINUTES.

DO I HAVE, UH, APPROVAL OF THE SEPTEMBER 23RD, 2025 MINUTES APPROVAL? AND DO WE HAVE A SECOND? SECOND.

ALL THOSE IN FAVOR SAY AYE.

AYE.

ANY OPPOSED? MOTION CARRIES.

AND JUST TO REMIND MY COMMITTEE MEMBERS, UM, THE, I'M GONNA REREAD THE MAYOR'S, UH, POLICY PRIORITY FOR THIS COMMITTEE IS TO ENSURE THE CITY OF DALLAS IS FULLY PREPARED FOR THE 2026 FIFA WORLD CUP, MAINTAIN AND RETAIN EXISTING PARTNERSHIPS WITH PROFESSIONAL SPORTS TEAMS SUCH AS THE DALLAS MAVERICKS, DALLAS STARS, DALLAS WINGS, AND AT ATHLETICO DALLAS, MAXIMIZE USE OF CITY OF DALLAS FACILITIES AVAILABLE FOR PROFESSIONAL SPORTING EVENTS.

THE WAY I READ THIS IS, UM, THAT WE AS A COMMITTEE WILL PRIORITIZE, NOT NECESSARILY ON THE INFRASTRUCTURE PIECE OF FIFA.

I COULD SEE THAT GOING TO ANOTHER COMMITTEE, BUT ON THE EVENTS AND THE ACTIVITIES RELATED TO FIFA AND HOW, UM, OUR CITY CAN BE A PART OF THAT, I WANNA SHOWCASE OUR, OUR PRO TEAMS LIKE WE HAVE, UM, TRINITY FC TODAY, UH, TALK ABOUT, UM, ITEMS PROJECT X, JUST SO MY COMMITTEE MEMBERS ARE AWARE OF WHAT THAT IS, HAS BEEN SET AS A STANDING ITEM IN CASE, UH, CITY MANAGER TOLBERT, UH, WANTS TO COMMUNICATE WITH US REGARDING WHAT'S GOING ON WITH THE STARS OR THE MAVERICKS.

UM, THAT'S NOT HAPPENING TODAY, SO WE'RE NOT GONNA GO INTO EXECUTIVE SESSION FOR THAT, BUT THAT WILL BE POSSIBLY A FUTURE ITEM ON HERE.

UM, I SEE THE COMMITTEE IS ALSO PROMOTING OTHER SPORTING EVENTS IN THE CITY THAT BRING LIFE TO DALLAS, SUCH AS THE DALLAS MARATHON, WHICH WE'RE ABOUT TO HEAR ABOUT.

UM, AND THEN ON THE RECRUITMENT SIDE, LOOKING AT OTHER TEAMS THAT CAN BRING, UM, ECONOMIC DEVELOPMENT, VITALITY AND LIFE TO THE CITY, SUCH AS, UH, PROFESSIONAL CRICKET, UH, WHICH IS INTERESTED IN POTENTIALLY A FACILITY IN DALLAS, UH, PROFESSIONAL WOMEN'S VOLLEYBALL, WHICH IS LOOKING FOR, UH, FOR A FACILITY AND POTENTIALLY THE DALLAS OPEN PROFESSIONAL TENNIS TOURNAMENT, BRINGING IT BACK FROM OUR SISTER CITY UP NORTH.

SO THESE ARE JUST SOME COOL THINGS I THINK WE HAVE AN OPPORTUNITY TO TALK ABOUT AS A COMMITTEE IN THE FUTURE.

UM, BUT TO KICK IT OFF TODAY, I HAVE INVITED, UH, OUR FRIENDS FROM THE, UH, BMW DALLAS MARATHON, WHICH IS COMING UP HERE IN A FEW WEEKS TO JUST TALK ABOUT, UH, WHAT'S GOING ON IN THE MARATHON AND, UM, MAKE SURE WE ARE, ARE BEING GREAT PARTNERS TO YOU.

SO COME ON UP AND IF YOU WILL, JUST HIT THE LITTLE MICROPHONE BUTTON THERE AND INTRODUCE YOURSELF.

AND THEN IT LOOKS LIKE YOUR PRESENTATION'S READY TO GO, JASON.

ALRIGHT, UH, GOOD AFTERNOON.

THANK YOU ALL FOR YOUR TIME AND FOR, UH, HAVING OUR ORGANIZATION OUT HERE TODAY.

UH, MY NAME IS JASON SHAR.

I'M THE PRESIDENT OF DALLAS WHITE ROCK MARATHON, UH, MORE COMMONLY KNOWN AS THE BMW DALLAS MARATHON.

UH, THE LOGO ON YOUR SCREEN, WE ACTUALLY JUST ROLLED OUT IN EARLY AUGUST.

UH, WE'RE VERY PROUD TO SHOWCASE, UH, THE HERITAGE OF THIS EVENT AND, UH, THE CITY OF DALLAS WITHIN THE PEGASUS MARK.

UH, BUT WE'VE BEEN AROUND FOR 54 YEARS AND WE'RE CELEBRATING A BIG ANNIVERSARY IN A BIG WAY HERE IN JUST A FEW WEEKS.

SPEAKING OF, ON THE NEXT SLIDE, UH, JUST OUT FRONT OF THIS BUILDING, WE'LL HOST JUST OVER 30,000 RUNNERS AND WALKERS, UM, FROM ALL 50 STATES AND ABOUT 22 COUNTRIES.

UH, DECEMBER 12TH THROUGH THE 14TH.

UH, WE WILL HOST A THREE DAY WEEKEND, WHICH INCLUDES A TWO DAY HEALTH AND FITNESS EXPO NEXT DOOR TO CONVENTION CENTER, AND THEN WE'LL HAVE 12 RUNNING AND WALKING EVENTS.

UH, WE LIKE TO SAY THAT WE'VE GOT SOMETHING FOR EVERYONE, REGARDLESS OF YOUR FITNESS ABILITY OR AGE TO PARTICIPATE.

AND OUR EVENT HAS GROWN QUITE LARGE OVER THE YEARS, UH, AND ARE NOW CONSIDERED ONE OF THE LARGEST RUNNING EVENT WEEKENDS IN THE ENTIRE SOUTHWEST UNITED STATES.

UH, ON THE NEXT SLIDE, A LITTLE HISTORY ABOUT OUR EVENT.

UH, AS I WAS MENTIONING, WE ARE CELEBRATING OUR 54TH ANNIVERSARY.

SO WE ARE TEXAS'S LONGEST RUNNING MARATHON, AND SINCE 2012, THE OFFICIAL MARATHON OF THE CITY OF DALLAS, WHICH WE'RE REALLY PROUD OF, UH, 12 EVENTS, EVERYTHING FROM A MILE ALL THE WAY UP TO AN ULTRA MARATHON ARE AVAILABLE TO, UH, RUN OR WALK.

AND OUR COURSE, UH, WE TAKE GREAT PRIDE IN THAT.

UH, OUR COURSE SHOWCASES SOME OF THE BEST PARTS OF THIS CITY, UM, OFFERING, UH, RUNNERS ENTERTAINMENT AND VIBRANT, UH, SECTIONS OF THE CITY AND CHEER ZONES ALONG THE WAY, UH, FOR EVERYONE TO ENJOY.

UM, OUR EVENT ALSO BENEFITS SCOTTISH RITE FOR CHILDREN, UH, WHICH HAS BEEN, UH, SINCE 1997.

UH, AFTER THIS YEAR'S DONATION, WE WILL HAVE DONATED JUST OVER $5 MILLION TO SCOTTISH RITE.

UH, ANOTHER, UH, NUMBER WE'RE VERY PROUD OF A LITTLE, UH, SOME NUMBERS, UH, REGARDING 2024.

UH, WE HAD JUST OVER 27,000 PARTICIPANTS, UH,

[00:05:01]

JOIN US.

UH, WE HAVE JUST OVER AN 11% INCREASE FOR THIS YEAR.

UH, THE RUNNING INDUSTRY IS DOING VERY WELL, AND, UH, OUR TEAM'S WORKING REALLY HARD TO CONTINUING TO IMPROVE THE EVENT HERE IN DALLAS AND MAKING IT A, A TRUE RUNNING DESTINATION FOR ALL.

UH, ONE OF THE OTHER AREAS THAT, UH, WE BENEFIT THROUGH RACE WEEKEND IS AN INITIATIVE WITH DALLAS INDEPENDENT SCHOOL DISTRICT IN THE ENCORE KIDS RACE THIS YEAR WE LOOK FORWARD TO HOSTING 5,000 STUDENTS FREE OF CHARGE FOR THEM TO COME DOWN AND ENJOY, UH, RUNNING UNDER THE GRANDIOSE STRUCTURE AND GETTING TO EXPERIENCE WHAT A, A BIG TIME RACE FEELS LIKE.

UH, WE WERE OUT, UH, LAST FRIDAY AT HS THOMPSON ELEMENTARY TO KICK OFF THAT EVENT AND PROVIDED THE 600 STUDENTS AT THAT SCHOOL, A NEW PAIR OF RUNNING SHOES AS A WAY TO GET EXCITED FOR RACE DAY.

UH, ALSO MENTIONED, WE DO HAVE A TWO DAY HEALTH AND FITNESS EXPO THAT, UH, SEES JUST OVER 50,000, UH, WALKTHROUGH, UH, THE TWO DAYS, UH, THAT'LL BE SERVED AS ITS PRIMARY, UH, PACKET PICKUP, BUT WE ALSO HAVE A NUMBER OF OTHER, UH, UH, FUN ACTIVITIES, UH, FOR ALL TO ENJOY AS THEY, UH, GET RAMPED UP FOR THEIR, THEIR BIG RACE DAY.

UM, THE DALLAS SPORTS COMMISSION, UH, GREAT PARTNERS OF OURS, UH, LAST YEAR ESTIMATED THAT OUR, UM, EVENT WEEKEND HAD JUST OVER A $7 MILLION, UH, ECONOMIC IMPACT, UH, IN A VARIETY OF AREAS.

UM, YOU KNOW, WE BY THE NUMBERS, UH, TYPICALLY SEE ABOUT 80% OF OUR FIELD WITHIN ABOUT A 50 MILE RADIUS OF DALLAS.

UH, SO IT'S A HEAVY CONCENTRATION OF, UH, PARTICIPANTS FROM THE NORTH TEXAS AREA.

UH, BUT WE DO HAVE, UH, REPRESENTATION FROM ALL 50 STATES AND ABOUT 22 COUNTRIES.

AND THEN FINALLY ON THE NEXT SLIDE, UH, WE'VE BEEN VERY FORTUNATE TO WORK WITH A NUMBER OF INCREDIBLE PARTNERS.

UH, BMW, OUR TITLE PARTNER AND THEIR SIX DEALERSHIPS HERE IN DALLAS HAVE BEEN PARTNERS WITH US FOR NINE YEARS.

UH, WE ALSO HAVE INCREDIBLE RELATIONSHIPS WITH BAYLOR SCOTT AND WHITE, CBS, TEXAS, HEB, THE DALLAS SPORTS COMMISSION, AND VISIT DALLAS, UH, FLEET FEET, ASICS AND ENCORE, JUST TO NAME A FEW OTHERS.

WE'VE BEEN VERY FORTUNATE TO HAVE LONG-TERM PARTNERS THAT ARE COMMITTED TO CONTINUING TO GROW THIS EVENT, UH, IN THE CITY OF DALLAS.

AND JUST A LITTLE INFORMATION ON THE LAST SLIDE, OR THE NEXT SLIDE ABOUT OUR ORGANIZATION.

WE ARE A VERY SMALL NONPROFIT TEAM, UH, OF FIVE FULL-TIME STAFF MEMBERS.

UH, WE HAVE 15 VOLUNTEER BOARD MEMBERS THAT HELP US CARRY OUT ALL THE RACE WEEKEND ACTIVITIES AS WELL AS 17 ADVISORY PANEL MEMBERS.

AND THEN RACE WEEKEND, WE WELCOME OVER 2200 VOLUNTEERS TO HELP OUT IN A VARIETY OF WAYS.

SO WE HAVE INCREDIBLE SUPPORT, UH, FROM THE CITY AND FROM INDIVIDUALS THAT WANT TO COME OUT AND BE A PART OF THIS ANNUAL TRADITION.

UM, AND THEN, UH, AS A, AS A THANK YOU, UH, THIS IS MY CONTACT INFORMATION, UH, AGAIN, OUR TEAM OF FIVE IS, UH, EXCITED TO HOST ANOTHER INCREDIBLE RACE WEEKEND.

AND, UM, I, UH, THERE'S MY CONTACT INFORMATION FOR FURTHER QUESTIONS.

AWESOME.

THANK YOU VERY MUCH.

AND, UH, I, I WILL TELL YOU AS I'M, WE EXCITED TO PARTICIPATE IN MY, FOR MY FIRST TIME WITH YOU GUYS AND ALSO MY KIDS IN THE ENCORE RACE.

SO WE'RE, WE'RE EXCITED.

I KNOW THE DISD KIDS RACE IS SUPER POPULAR, UM, WITH, WITH KIDS.

I'LL START WITH MY COLLEAGUES.

ANYBODY, LAURA? OH, I JUST HAVE A, A COMMENT.

I'VE, I'VE ACTUALLY RUN THE, UM, B-B-M-W-A MARATHON, A COUPLE OF THE HALF MARATHON, THREE OR FOUR TIMES, AND IT'S ONE OF MY FAVORITE EVENTS.

I'VE DONE THE RELAY AS WELL, SO Y'ALL ARE ALWAYS SO WELL ORGANIZED AND, UM, IT'S JUST A GREAT OPPORTUNITY FOR PEOPLE TO GET OUT AND GET HEALTHY.

SO THANKS FOR ALL Y'ALL DO.

THANK YOU VERY MUCH.

UH, UH, CHAIRMAN RIDLEY? NO, MR. ROTH? NO.

UM, ON THE ECONOMIC DEVELOPMENT PIECE, UH, YOU KNOW, I THINK FROM THE DALLAS SPORTS COMMISSION, YOU, I APPRECIATE YOU GIVING US THOSE NUMBERS.

UH, THAT, YOU KNOW, JUST, IT JUST SHOWS THAT THESE, UH, SPORTING EVENTS THAT DO COME TO DALLAS ARE ECONOMIC ENGINES FOR OUR CITY.

AND, UM, I THINK IT'S, IT'S JUST SOMETHING WE AS A CITY SHOULD BE COGNIZANT OF IN THE FUTURE TO MAKE SURE WE ENABLE IT AND BE GOOD PARTNERS WITH YOU.

UM, IF YOU EVER HAVE ANY FEEDBACK, YOU KNOW, FOR US ON JUST HELPING YOU BE MORE SUCCESSFUL, CERTAINLY, YOU KNOW, I THINK WE'RE ALL OPEN ARMS AND EARS HERE, SO VERY GOOD.

THANK YOU.

THANKS AGAIN.

AND, UH, WE'LL SEE YOU NEXT MONTH.

SOUNDS GREAT.

THANK YOU.

ALRIGHT, COLLEAGUES, OUR NEXT BRIEFING ITEM B IS THE OVERVIEW OF DALLAS TRINITY FC.

UH, WE HAD INVITED, UH, THE NEILS TO COME AND PRESENT TO US, UH, TODAY ON THEIR, THEIR SUCCESSFUL SEASON, HOW EVERYTHING'S GOING AT AT THE COTTON BOWL, JUST HOW, YOU KNOW, WE WANNA MAKE SURE OUR WOMEN'S PROFESSIONAL SOCCER TEAM IS, IS, UH, SUCCESSFUL,

[00:10:01]

CONTINUES TO, TO, UH, BE SUPPORTED BY THE CITY OF DALLAS.

AND, UH, WE ALSO HAVE SOME ITEMS, UH, THAT CAME UP HERE.

IF ANYBODY'S COLD RIGHT NOW, WE GOT SCARS TODAY.

THANK YOU.

SO I'LL PASS THESE OUT, EVERYBODY'S HERE, AND TURN IT OVER TO, UH, CHARLIE NEAL.

THANKS, CHAD.

UM, I WANNA START BY SAYING THANK YOU TO EVERYONE AND, AND, UM, UH, WELCOME TO SOME, I KNOW THERE'S SOME NEW FACES, LORI AND LAURA, IT'S NICE TO SEE YOU GUYS, BILL.

LIKEWISE.

UM, UH, CERTAINLY IT, IT'S, UM, WORTH CALLING OUT THAT WE WOULD NOT BE HERE TODAY WITHOUT THE SUPPORT OF THE CITY COUNCIL.

UM, AND, AND WE'RE HOPEFUL THAT IN THE NEXT ITERATIONS COUNCIL WE WILL, WE WILL CONTINUE THAT GREAT RELATIONSHIP.

UM, I'M HERE TODAY TO CELEBRATE THE WINS.

TRINITY IS ABOUT 18 MONTHS OLD NOW.

UH, I'LL KIND OF GET INTO IT, UM, ACTUALLY, IF YOU CAN, YEAH, THERE YOU GO.

LAUNCHING DTFC.

UM, IT WASN'T, IT FEELS LIKE YESTERDAY, HONESTLY, LAST MAY WHEN WE HAD THE VOTE, UM, ON OUR AGREEMENT TO CALL THE COTTON BALL HOME.

AND, UH, WE WERE FORTUNATE THAT TO GET A UNANIMOUS DECISION FOR A THUMBS UP FOR THAT.

AND, AND WE ARE THANKFUL.

AND I THINK THAT EXERCISE IN ITSELF WAS AN AMAZING TESTAMENT TO, UM, CITY GOVERNMENT WORKING TOGETHER.

UH, WE GOT, IT WAS A TRUE REPRESENTATION OF, OF GRIT, OF, UM, UH, UNANIMOUS THINKING, AND I CAN'T GIVE ENOUGH CREDIT TO THE COUNCIL, TO OUR MAYOR AND THE CITY MANAGER, UH, WHO HELPED PULL THAT ALL TOGETHER.

UM, SO WHO IS DALLAS ATTORNEY FC AS YOU SEE IN THAT SLIDE? UM, WE ARE ACTUALLY, IF YOU CAN GO TO THE NEXT SLIDE, I'LL, I'LL KIND OF GO IN THERE.

UM, FOR STARTERS, WE PLAY AT THE HIGHEST LEVEL OF PROFESSIONAL WOMEN'S SOCCER IN THIS COUNTRY.

UM, WHAT, WHAT YOU'RE SEEING ACTUALLY AT THE PROFESSIONAL LEVEL FOR WOMEN'S SOCCER IS WHAT WE SAW IN MEN'S SPORTS PROBABLY AROUND 50, 60 YEARS AGO, WHERE THE MOMENTUM BEHIND THE BUSINESS OF IT IS BRINGING DISRUPTION.

UM, SO IF, IF MANY CAN RECALL WHAT THE NFL SAW WITH THE A FL AND, AND THE NBA SAW WITH THE A BA, WE ARE A PART OF A BRAND NEW LEAGUE THAT IS DISRUPTING AN EXISTING LEAGUE AT THE DIVISION ONE TOP LEVEL.

UH, OUR LEAGUE, WE'RE IN MARKETS LIKE HERE IN DALLAS, TAMPA, CHARLOTTE, UM, BROOKLYN, WASHINGTON, DC OUR PEER LEAGUE IS IN, UH, LA SAN DIEGO, PORTLAND, SEATTLE, AMONG OTHERS.

UM, AND WE'RE ALL PART OF THE GROWTH OF WOMEN'S SPORTS.

AND ACTUALLY, I HAVE A STAT HERE THAT MCKINSEY AND COMPANY JUST RELEASED, WHICH IS OVER THE NEXT FIVE YEARS, THEY ENVISIONED WOMEN'S SPORTS AS A BUSINESS GROWING BY $2.5 BILLION AND A 250% INCREASE.

THAT'S, THAT'S WHY WE'RE HERE.

UM, UH, OUR, OUR BRAND IS REPRESENTING AN OPPORTUNITY GAP.

UM, WE'RE REPRESENTING SOMETHING THAT OUR CITY HAS NEEDED FOR A LONG TIME.

YOU KNOW, DALLAS IS IN OUR NAME FOR A REASON.

WE WANTED IT TO BE FIRST AND FOREMOST AND PRESENT.

AND THEN TRINITY WAS OUR NOD TO THIS METROPLEX AND OUR WAY TO EMBRACE, UM, THE GROWING NATURE OF NORTH TEXAS, UM, AS A COHES COHESIVE UNIT.

UM, NEXT SLIDE.

SLIDE IF YOU CAN, OR ONE BACK.

SORRY.

THE FAMILY THERE.

YEAH, THAT'S OUR FAMILY.

THIS IS DAD RIGHT NEXT TO ME.

UM, WE ARE, WE ARE THE OWNERSHIP GROUP WHO, WHO BROUGHT THIS CLUB TO LIFE.

UM, WE'RE DALLAS BORN AND RAISED.

MY DAD, JIM IS NOT, BUT, BUT, BUT ALL THE KIDS ARE.

I, I, I MEAN, I GREW UP PLAYING SOCCER IN THE BACKYARD IN NORTH DALLAS.

I GREW UP ON, UH, PLAYING IN THE CLASSIC LEAGUE, PLAYING IN THE YMCA, PLAYING IN THE NORTH DALLAS CHAMBER.

UH, WE LOVE THIS SPORT.

DAD WAS COACH GROWING UP, AND, AND MOM WAS WHO, WHO WAS THE GLUE THAT HELD IT ALL TOGETHER.

UM, AND ALL FOUR SIBLINGS THAT YOU SEE IN THAT PHOTO HAVE GROWN UP LOVING THE GAME.

UM, BUT WE ALSO LOVE THIS CITY.

AND, AND IT WAS, UH, ALL TOO APPARENT GROWING UP THAT THERE WERE OPPORTUNITIES FOR MEN TO PLAY PROFESSIONALLY HERE IN DALLAS, BUT NOT FOR WOMEN TO PLAY PROFESSIONALLY.

AND I THINK THAT'S SOMETHING THAT STUCK WITH US FOR A REALLY LONG TIME.

UH, IN FACT, I, I LIKE TO JOKE, UM, OUR YOUTH TEAM, WHICH MY DAD COACHED, WAS CALLED THE DALLAS SIDEKICKS, WHICH WAS A WONDERFUL INDOOR MEN'S SOCCER TEAM THAT PLAYED A REUNION ARENA, BUT HE HAD THE GIRLS PLAYING IN THE PSYCHICS JERSEYS.

AND, AND I ENVISION A DAY IN AGE WHERE YOUTH TEAMS WITH YOUNG GIRLS GET TO WEAR THE TRINITY JERSEY AND WHAT THAT CAN REPRESENT.

AND I THINK THAT'S SUCH A POWERFUL NARRATIVE TO NOW HAVE.

UM, NEXT SLIDE IF YOU CAN.

SO WE CALL THE COTTON BALL HOME.

UM, WE'VE HAD, WE, WE LOVE THE COTTON BALL FIRST AND FOREMOST, BUT, BUT IT'S WORTH CALLING OUT THAT WE'VE HAD SOME REAL CHALLENGES WITH THE COTTON BOWL WHILE, UM, IN THE LAST TWO SEASONS, IN PART BECAUSE OF THE CONSTRUCT OF OUR ORIGINAL AGREEMENT AND, AND OUR RELATIONSHIP WITH OVG.

UM, MANY OF OUR FAN EXPERIENCE, AND I KNOW MANY

[00:15:01]

OF THE, UH, COUNCIL MEMBERS HERE IN THE, IN HERE TODAY HAVE BEEN TO OUR GAMES, CAN ATTEST.

IT'S SUCH A UNIQUE AND FUN FAN EXPERIENCE.

IT'S FAMILY FRIENDLY, IT'S EXCITING.

THE PLAYERS ARE FAST AND PHYSICAL AND GREAT.

UM, BUT THERE HAVE BEEN MANY ASPECTS FROM THE FAN EXPERIENCE THAT OUR FANS GIVE US DIRECT FEEDBACK ON THAT THE CLUB DOES NOT HAVE CONTROL OF.

FIRST AND FOREMOST, WHEN YOU GET TO FAIR PARK, PEOPLE HAVE COMPLAINED ABOUT THE PRICE OF PARKING, WHICH WE DIDN'T CONTROL.

UH, AND THEN THEY COMPLAIN ABOUT THE PRICE OF CONCESSIONS AND THE CHOICES OF CONCESSIONS, WHICH WERE ALSO PROHIBITIVELY EXPENSIVE.

AND IT'S WORTH TAKING A NOTE THAT WE PRIDE OURSELVES ON BEING ONE OF THE MOST AFFORDABLE FAMILY FRIENDLY OPTIONS THAT FOLKS CAN GO TO.

WE WE'RE NOT CHARGING HUNDREDS OF DOLLARS FOR, FOR TICKETS TO GO TO THESE TRINITY GAMES.

THESE ARE 20, $25 TICKETS THAT WE HOPE TO, UH, ALLOW PEOPLE TO GET THE ACCESS TO WATCH WOMEN'S SPORTS.

SO SOME OF THOSE PRICING, UH, DYNAMICS WERE A CHALLENGE FOR US.

THE TICKETING PROVIDER THAT WE HA WE'VE HAD TO USE, UM, THAT'S BEEN A PRE PREEXISTING AGREEMENT THAT'S BEEN A CHALLENGE FROM A CUSTOMER EXPERIENCE STANDPOINT.

ALL THAT TO BEING SAID.

ALL THAT BEING SAID, WE'RE IN THE SECOND YEAR OF, UH, OF OUR AGREEMENT WITH ONE YEAR OPTION COMING UP.

SO THIS IS THE RIGHT TIME TO BE CALLING OUT THE GOOD AND THE BAD OF, OF HOW OUR RELATIONSHIP AND, AND OUR EXPERIENCE WITH THE COTTON BOWL.

WE'VE LOVED IT.

AND I WANT TO FINISH WITH THAT ON, ON, ON THE COTTON BOWL START SIDE OF IT THAT WE'RE HOPEFUL THAT WE CAN, UH, COME TOGETHER AND, AND FIND, UH, THE RIGHT, UM, CONSTRUCT FOR THAT GOING FORWARD.

SO IF YOU CAN GO TWO SLIDES.

ONE MORE.

I WANT TO GO INTO OUR PLAYERS WHO, WHO PLAYS FOR TRINITY.

UM, YOU SEE EIGHT PLAYERS THERE.

WE ACTUALLY HAVE OVER A HALF OUR ROSTER OF AROUND 25 PLAYERS THAT HAVE SOME CONNECTION IN NORTH TEXAS.

UM, THESE, THESE ARE PLAYERS THAT, UH, WERE BORN AND RAISED HERE, OR WENT TO SMU, WENT TO TCU AND NOW BECAUSE THIS TEAM EXISTS, THEY'VE GOT AN OPPORTUNITY TO COME HOME AND PLAY IN FRONT OF THEIR FAMILY AND FRIENDS, WHICH IS SO, SO EXCITING TO SEE, PARTICULARLY AFTER THE GAMES WHEN THEY COME DOWN AND GET AUTOGRAPHS AND PHOTOS AND THINGS LIKE THAT.

I THINK THEY'RE GREAT ROLE MODELS FOR OUR YOUNG COMMUNITY.

I THINK IT'S FANTASTIC THAT THESE WOMEN HAVE GROWN INTO THE PLAYERS THAT THEY HAVE TO PLAY PROFESSIONALLY WITHOUT HAVING PROFESSIONAL WOMEN TO ASPIRE TO BE LIKE GROWING UP IN THEIR HOME COMMUNITIES.

AND NOW THEY HAVE THAT.

UM, AND I THINK IT'S WORTH CALLING OUT THAT THE CITIES THAT YOU SEE UNDER THOSE NAMES, DALLAS IS STILL MISSING.

SO YOU HAVE SOUTHLAKE, YOU HAVE MURPHY, YOU HAVE MCKINNEY, YOU HAVE PROSPER.

WE WOULD LOVE FOR A PLAYER TO COME FROM DALLAS, BUT WE ARE FALLING BEHIND SOME OF OUR SUB SUBURBAN NEIGHBORS WHEN IT COMES TO FACILITIES, WHEN IT COMES TO INFRASTRUCTURE COACHING, THINGS THAT THESE PLAYERS GRAVITATE TOWARDS AS THEY WANNA BE THE BEST VERSION OF THEMSELVES.

AND IT'S SOMETHING A A BIT OF A THEME FOR OUR CLUB, AS YOU'LL, YOU'LL SEE AS I MOVE FORWARD.

LASTLY, I WANNA CALL OUT ONE PLAYER, WHICH IS R MOORE.

SHE JUST SCORED A GOAL FOR US ABOUT A MONTH OR TWO BACK.

SHE'S THE YOUNGEST EVER GOAL SCORER IN US SOCCER HISTORY FOR A PROFESSIONAL GAME.

SHE SCORED AT 15, SHE CAN'T EVEN DRIVE HER OWN CAR TO PRACTICE RIGHT NOW.

UM, AND AN AMAZING TESTAMENT TO WHAT WE ARE BUILDING.

SHE'S NOT FROM HERE, SHE'S FROM CALIFORNIA.

SHE MADE THE DECISION TO MOVE WITH HER GRANDMOTHER TO DALLAS TO PLAY FOR TRINITY TO PLAY AT THE COTTON BOWL.

I AM SUCH A BELIEVER THAT MORE STORIES LIKE RIA CAN EXIST AS WE GET FURTHER INVESTMENT AND WE CONTINUE TO IMPROVE OUR PRODUCT, BUT AN AMAZING, AMAZING STORY.

NEXT SLIDE.

WE CAN ACTUALLY SKIP TWO AHEAD.

SO WHO, WHO ARE OUR FANS? UM, OUR FANS ARE 57% WOMEN.

THEY'RE 40% HISPANIC AND OVER 50% COMING WITHIN, COMING FROM 10 MILES WITHIN THE COTTON BOWL.

SO THIS IS A DALLAS TEAM.

IT IT, IT REFLECTS THE DIVERSITY OF OUR CITY.

UM, IT, IT REFLECTS, UH, THE ACCESS TO FAIR PARK AND COTTON BOWL.

UM, WE LOVE BEING DALLAS'S TEAM.

UH, IN OUR FIRST SEASON WE FINISHED THIRD.

IT WAS, IT WAS, UM, YOU KNOW, WE AS OWNERS ARE FRUSTRATED NOT TO WIN AT ALL, BUT ONLY ONE TEAM GETS TO DO THAT.

BUT TO FINISH THIRD IN YOUR FIRST SEASON WAS, UH, QUITE A TESTAMENT TO OUR PLAYERS.

WE HAD THE ALL TIME LEADING GOAL SCORE THAT SEASON, WHICH WAS ALLY THORNTON FROM SMU.

UM, WE WERE TOP THREE AND, AND A WHOLE HOST OF BUSINESS METRICS INCLUDING ATTENDANCE, MERCHANDISE AND PARTNERSHIPS.

UH, AND WE HAD OVER 54,000 PEOPLE COME TO FAIR PARK AND WATCH GAMES THROUGHOUT THE SEASON WITH A HIGH ATTENDANCE OF F 5,800 FOR OUR LAST GAME OF THE SEASON, WHICH WAS A WIN OR GO HOME GAME AND REALLY, REALLY EXCITING.

NEXT SLIDE PLEASE.

AND ACTUALLY ONE AFTER THAT.

SO THIS, THIS IS A SLIDE THAT'S NEAR AND DEAR TO MY HEART.

UM,

[00:20:02]

YOU KNOW, PART OF BRINGING THIS CLUB INTO THE FOLD IS, IS IS THE RESULTS ON THE FIELD? SURE.

AND, AND THE BUSINESS SIDE OF IT.

BUT THE OTHER SIDE IS WHAT ARE WE DOING TO ACTUALLY ACTUALLY GIVE BACK TO THE COMMUNITY? HOW ARE WE BEING A VEHICLE FOR CHANGE A VEHICLE FOR GOOD? UM, THREE THINGS THAT WE REALLY CARE ABOUT IN OUR CLUB ARE EMPOWERING WOMEN, EMPOWERING OUR YOUTH, AND REINVESTING IN OUR CITY LOCAL.

WE ARE HYPER, HYPER-LOCAL.

UM, YOU CAN SEE SOME OF THE LOGOS THERE.

UH, YOU KNOW, I I COULD PROBABLY GO AROUND THE ROOM WITH VARIOUS EXAMPLES FROM, FROM EACH ONE OF YOUR DISTRICTS THAT WE'VE MADE A CONCERTED EFFORT TO ENGAGE WITH LOCAL ORGANIZATIONS.

YOU KNOW, COUNCIL MEMBER WEST I I THINK OF DALLAS YOUTH SPORTS AND, AND JR HUERTA AND YOU KNOW, THE GOOD THAT THOSE UNDERSERVED WHAT HE'S DOING FOR THAT UNDERSERVED COMMUNITY.

AND WE'VE GONE TO CAMPS, WE'VE GONE TO CLINICS, SUPPORTED HIS LEAGUE PLAY, GIVEN THEM TICKETS, GIVEN THEM ACCESS TO THESE GAMES.

UM, WE'VE ENGAGED, YOU KNOW, COUNCIL MEMBER BLACKMAN, WE ARE PARTS OF THE EAST DALLAS CHAMBER OF COMMERCE.

WE ARE REINVESTING WHERE YOU ARE.

UM, AND IT'S SO IMPORTANT FOR US NOT ONLY TO SEND OUR PLAYERS BUT OUR MASCOT, UH, BOOTS.

SHE IS WONDERFUL.

SHE IS SASSY, SHE'S GREAT WITH KIDS.

IT'S, WE'VE LOVED HER ABILITY TO GO INTO DALLAS, ISD, GO INTO THESE SCHOOLS AND ENGAGE THESE KIDS.

UM, WE'VE GONE TO BACK TO SCHOOL PROGRAMS WITH THE MAYOR AND DISTRIBUTED SCHOOL SUPPLIES.

WE'VE DONE READING PROGRAMS WITH UNITED WAY.

UH, WE ARE NOT JUST A SOCCER TEAM.

WE ARE NOW PART OF THIS COMMUNITY.

WE ARE LIVING PART OF THIS COMMUNITY AND WE WANT TO REMAIN IN THIS COMMUNITY.

GO TO THE TWO SLIDES FROM THERE.

SO MANY OF YOU ARE AT THIS MATCH.

UM, BUT ABOUT A MONTH AGO TODAY, WE MADE HISTORY DURING THE STATE FAIR OF TEXAS.

AND WE WERE FORTUNATE, UM, THAT THE, OUR FRIENDS AT THE STATE FAIR OF TEXAS BELIEVED IN WHAT WE'RE BUILDING HERE AND ALLOWED US THE OPPORTUNITY TO PLAY A GAME DURING THEIR CALENDAR, WHICH IS TYPICALLY RESERVED FOR COLLEGE FOOTBALL.

UM, BUT THIS YEAR WOMEN'S SOCCER CLOSED OUT THE FAIR AND WE CLOSED IT OUT IN HISTORIC FASHION, UM, BREAKING THE ATTENDANCE RECORD FOR THE MOST AMOUNT OF PEOPLE TO EVER GO TO A PROFESSIONAL SPORTING EVENT FOR WOMEN IN THIS STATE'S HISTORY.

SO NOT JUST THIS CITY, THIS STATE, OVER 22,000 PEOPLE AND JUST OUR SECOND SEASON CAME OUT AND SUPPORTED THESE WOMEN.

THEY CAME TO THE FAIR, THEY ENJOYED THEIR CORN DOGS AND TURKEY LEGS.

AND THEN THEY CAME TO THE COTTON BOWL AND THEY WATCHED US PLAY MEXICO'S MOST POPULAR TEAM, WHICH IS CLUB AMERICA.

SO IT WAS THIS BEAUTIFUL CELEBRATION OF CULTURE WHERE YOU HAD TEXAS ON THE OUTSIDE OF THE COTTON BOWL, AND THEN OUR HISPANIC AND LATINO FRIENDS ON THE INSIDE OF THE COTTON BOWL.

I MEAN, UH, CHANCE AND SPANISH, ENGLISH, YOU NAME IT.

UH, IT WAS A BEAUTIFUL, BEAUTIFUL REFLECTION AGAIN, OF WHAT, WHAT OUR CITY IS AND WHAT OUR CITY REPRESENTS.

UM, AND IN JUST OUR SECOND SEASON, IMAGINE WHAT'S TO COME IF, IF WE CONTINUE TO GET THE TYPE OF SUPPORT THAT, THAT WE'RE HOPING TO GET.

I MEAN, 22,000 PEOPLE WATCHING WOMEN'S SOCCER DURING THE FAIR, IT WAS, IT WAS A WONDERFUL EXPERIENCE.

NEXT SLIDE PLEASE.

AND ONE MORE.

SO WHAT DOES THE FUTURE LOOK LIKE? IT'S WORTH CALLING OUT THAT FACILITIES IS, IF NOT THE HIGHEST PRIORITY.

OUR, UH, ONE OF OUR TOP PRIORITIES.

UM, IT'S THE ONE THING WHEN WE GAVE OUR PLAYERS AN END OF SEASON FEEDBACK LAST YEAR ABOUT THEIR EXPERIENCE.

THEY LOVED PLAYING, UH, HERE IN DALLAS.

THEY LOVED THEIR LIVING SITUATIONS.

THEY LOVE THE STAFF, THEY LOVE THE LOVE THE ORGANIZATION, BUT THEY BROUGHT UP PRACTICE FACILITIES 'CAUSE WE DON'T HAVE ONE.

WE, WE PRACTICE AT HOCK HOCKADAY SCHOOL RIGHT NOW.

UM, AND WE REALLY, WE LOVE OUR PARTNERS AT THE HOCKADAY SCHOOL, BUT WE'RE CONFINED TO RESTRICT HOURS, WE'RE CONFINED TO WHEN THEIR CAMPUS IS OPEN.

WE'RE CONFINED TO NO LOCKER ROOM, NO TRAINING CENTER, NO TREATMENT AREA, NOTHING.

OUR PLAYERS HAVE TO GO TO OUR CLUB HEADQUARTERS, WHICH IS A DRIVE AND DRIVE 10, 15 MINUTES FROM WHERE THEIR PLAYER HOUSING IS TO THEN 10, 15 MINUTES TO HOCKEY DAY TO THEN BACK TO THEIR HOUSE.

IT'S NOT A PROFESSIONAL EXPERIENCE.

IT'S THESE PLAYERS ARE BELIEVING IN US, THEY'RE PUTTING THEIR FAITH IN US.

UM, BUT WE ALSO NEED TO SHOW AND DEMONSTRATE AS A COMMUNITY THAT WE'RE REINVESTING IN THEM.

'CAUSE THEY PUT A LOT OF FAITH AND INVESTMENT IN US.

SO I, I CALL OUT A SCHEMATIC THAT WE'VE HAVE FOR JOEY GEOR, JUICE'S PARK AND PARK, WHICH I KNOW ALL OF YOU KNOW VERY WELL.

UM, FOR A LONG TIME IS WHERE WE'VE ENVISIONED PARTNERING WITH THE DALLAS WINGS AND HAVING AN AMAZING FOCAL POINT FOR PROFESSIONAL WOMEN'S SPORTS, WHERE YOU HAVE THE TRAINING CENTER OF THE WINGS ALONGSIDE THE TRAINING CENTER OF TRINITY, AND THEN THE COMMUNITY COMPONENT OF FIELDS ALONGSIDE THAT.

AND, AND JUST THE ECONOMIC OPPORTUNITY THAT THAT COULD BRING OUTSIDE OF THE SOCIAL BENEFIT OF REINVESTING IN OUR WOMEN.

UM, BUT THESE FIELDS CAN UNLOCK BRAND NEW TOURNAMENTS, CLINICS, CONCERTS, EVENTS, FESTIVALS, YOU NAME IT.

UM, THIS COULD BE ACTIVATED YEAR ROUND.

[00:25:01]

AND THEN NOT ONLY THAT, BUT YOU HAVE THE MEDICAL COMPONENT WHERE YOU COULD HAVE A FOCAL POINT OF RESEARCHING HIGH PERFORMING WITH FEMALE ATHLETES, UH, WITH OUR SOCCER PLAYERS ALONGSIDE THE WINGS BASKETBALL PLAYERS.

SO THERE'S SO MUCH OPPORTUNITY TO BE HAD AT JOY JUJUS PARK.

UM, WE HOPE WE CAN CONTINUE TO WORK WITH THE COUNCIL AND FI FIGURE OUT A WAY TO MAKE THAT A REALITY.

UM, WE ARE ALSO ACUTELY AWARE THAT WE NEED THE PARKS DEPARTMENT TO BE A PART OF THAT DISCUSSION, AND WE ARE CERTAINLY ENGAGED WITH DIRECTOR JENKINS AND RYAN O'CONNOR ON THAT.

AND, UM, THERE ARE OTHER OPPORTUNITIES I THINK SURROUNDING FAIR PARK AND SOME OF THE OTHER AREAS THAT WE'RE OPEN TO DISCUSSIONS.

BUT CERTAINLY AS I SAID, A TRAINING CENTER IS IF NOT THE TOP PRIORITY, ONE OF OUR MOST PRESSING PRIORITIES, PARTICULARLY TIMING WISE, UH, WITH HOW OUR ATHLETES HAVE THEIR CURRENT CONSTRUCT OF THEIR, THEIR LIFE EXPERIENCES RIGHT NOW.

GOT TWO MORE AREAS.

IF YOU CAN SKIP TWO, TWO SLIDES AHEAD.

ALRIGHT.

THERE, I WANTED TO CALL OUT LONG, LONG TERM, UM, AND THEN I'LL CLOSE, WHICH IS WE HAVE SISTER CITIES THAT ARE REALLY INVESTING IN WOMEN'S SPORTS.

UM, IF YOU LOOK AT OUR, UH, OUR, UM, CITY TO THE NORTH IN KANSAS CITY, THIS IS THE FIRST EVER SINGULARLY PURPOSE-BUILT STADIUM FOR WOMEN'S SOCCER.

UM, THEY BUILT A 12,000 PLUS SEAT STADIUM RIGHT ON THE RIVERFRONT IN KANSAS CITY IN A NEIGHBORHOOD, UH, NEEDING REINVESTMENT.

AND IT'S BEEN A FANTASTIC SUCCESS.

THEY SOLD OUT EVERY GAME THIS SEASON.

I ENVISION WE ENVISION A FUTURE, UM, WHERE DALLAS DOES THE SAME.

WE CONTINUE TO INVEST IN THIS TEAM AND CERTAINLY WE'RE GONNA CONTINUE TO TRY AND DO OUR PART TO PROVE, UM, THAT WE ARE WORTHY OF THAT INVESTMENT.

BUT I THINK THAT DALLAS CAN CONTINUE TO SET THE MARK, CONTINUE TO BE SET, THE STANDARD OF INVESTMENT.

AND IF YOU GO TO THE NEXT SLIDE, IT'S ALSO IMPORTANT FOR THE 2031 WOMEN'S WORLD CUP.

SO WE HAVE THE MEN'S WORLD CUP COMING THIS NEXT SUMMER.

UH, I THINK WE'RE ALL VERY EXCITED ABOUT, UH, UH, THE AMOUNT OF PEOPLE THAT ARE COMING HERE.

OUR CITY, BEING AT THE CENTER, HAVING INTERNATIONAL BROADCAST CENTER HERE, HAVING FAN FESTIVAL AT FAIR PARK.

THERE'S SO MANY POSITIVES TO TALK ABOUT THE MEN'S WORLD CUP.

UM, BUT MY GOOD FRIEND MONICA PAUL LIKES TO SAY, WE DIDN'T GET THE FINAL, BUT MAYBE WE CAN GET THE WOMEN'S FINAL.

AND TO DO THAT, WE, WE HAVE TO SHOW WE'RE INVESTING IN WOMEN AND WE'RE INVESTING IN WOMEN'S SOCCER AND FACILITIES IS REALLY THE WAY TO DO THAT.

AND, UM, I'LL CLOSE WITH, WITH JUST THOSE PHOTOS THERE OF THE KIDS, OUR PLAYERS, THESE WOMEN, I, I CAN'T TELL YOU ENOUGH HOW PROUD WE ARE OF THEM.

THEIR, THEIR ENERGY AND FERVOR AND INVESTMENT IN NOT ONLY PLAYING SO HARD FOR THIS CITY, BUT ALSO GETTING OUT INTO THE NEIGHBORHOODS AND PUTTING THEMSELVES IN THOSE KIDS' SHOES AND SAYING, I'VE BEEN IN YOUR SHOES, I'VE BEEN THERE BEFORE.

YOU NEED ROLE MODELS LIKE OURSELVES.

UM, AND WE WANT TO CONTINUE THAT HERE IN DALLAS.

IN DALLAS.

SO THANK YOU.

THANK YOU VERY MUCH.

WELL DONE.

UM, I'LL KICK IT OFF AND THEN I'LL START ON THIS SIDE AND GO THIS WAY.

UM, UH, LET ME START OFF WITH, UH, KIND OF FROM THE BACK TO THE FRONT HERE.

UM, WHAT DO YOU THINK CAUSED THE KANSAS CITY TEAM TO SELL OUT IN EVERY GA EVERY MATCH IN THE LAST YEAR? LIKE, WHAT WAS IT? WAS IT THE, THE LOCATION? I DON'T THINK OF KANSAS CITY BEING MORE OF A SOCCER CITY THAN DALLAS, SO IT KIND OF SURPRISED ME.

YEAH, LOCATION CERTAINLY PLAYS A BIG ROLE.

I MEAN, WE WENT OUT, UM, ABOUT A YEAR AGO AND IT'S EXTREMELY ACCESSIBLE.

IT'S, IT'S, IT'S DOWNTOWN.

UM, BUT, BUT REALLY I, I THINK IT WAS THE FEELING OF COMMUNAL INVESTMENT IN THAT TEAM.

I MEAN, YOU HAD THIS GREAT COMBINATION OF PRIVATE INVESTMENT, PUBLIC INVESTMENT, AND THEN, UH, INFLUENTIAL INVESTMENT.

I MEAN, MAHOMES FAMILY, YOU GOT PATRICK AND HIS WIFE THERE AT ALL THESE GAMES.

LIKE YOU'VE GOT, YOU'VE GOT THE KANSAS CITY CHIEFS PLAYERS SHOWING UP, RIGHT? LIKE YOU'VE GOT THE MEN'S SOCCER TEAM THERE.

I THINK IT'S, IT'S REALLY IMPORTANT THAT WHEN THE WHOLE COMMUNITY'S BEHIND IT, THEN THE REST OF THE COMMUNITY LEANS IN.

AND I THINK KANSAS CITY'S DONE A REALLY GOOD JOB WITH THAT.

THE OTHER THING I, I WOULD ADD, CAN YOU, THE OTHER THING I WOULD ADD TO THAT, CAN YOU INTRODUCE YOURSELF TOO? I'M SORRY, JIM NEIL AND, UH, UH, CHARLIE'S DAD .

BUT, UH, THE OTHER THING I WOULD ADD TO THAT IS JUST IS A FACILITY THAT WAS INVITING, WHEN THEY CREATED THIS FACILITY, IT WAS A VERY ATTRACTIVE FACILITY.

SO WHETHER IT BE THE RENOVATIONS THAT HAVE GONE ON IN THE COTTON BOWL OR, OR CREATING SOME OTHER KIND OF FACILITY, A FACILITY THAT, THAT IN AND OF ITSELF IS, IS ONE WHERE YOU'VE, YOU'VE GOT AN OPPORTUNITY TO COME AND ENJOY THE EVENT AND, AND THEY'RE NOW BUILDING ENORMOUSLY POSITIVE ANCILLARY COMMERCIAL FACILITIES AROUND THE STADIUM.

AND THIS IS GONNA BE A MULTI-BILLION DOLLAR AREA IN KANSAS CITY.

[00:30:01]

THANK YOU.

UM, AND I NOTICED THERE WASN'T, UM, AN ECONOMIC IMPACT IN HERE IN TERMS OF LIKE WHAT TYPE OF REVENUE GENERATION OR ANYTHING LIKE THAT IS.

DO YOU HAVE THAT INFORMATION FROM MAYBE, UM, THE SPORTS COMMISSION OR ANYONE ELSE? CAN YOU PROVIDE THAT TO US? WE CAN WORK WITH MONICA AND HER TEAM ON THAT.

YEAH, IT CERTAINLY I'M SOME WE'VE BEEN THINKING ABOUT AS IT PERTAINS TO OUR CLASSICO MATCH AND, UM, BRINGING THOSE FANS AND JUST THE INTERNATIONAL APPEAL THAT THAT MATCH HAD.

AND THEN TO GO BACK TO ONE OF THE FIRST THINGS YOU MENTIONED IS THAT THE FC TRINITY REALLY DOESN'T HAVE ANY CONTROL OVER THE PRICE OF PARKING, THE COST AND CHOICE OF CONCESSIONS OR OVER THE TICKET PROVIDER AS YOU GO INTO YOUR NEXT CONTRACT NEGOTIATIONS, IS THAT SOMETHING THAT YOU'RE ABLE TO NEGOTIATE? I KNOW WE CAN'T GET INTO THE DETAILS OF THE CONTRACT HERE PER CITY ATTORNEY, BUT HOW WILL THAT WORK? UH, ARE YOU GOING TO BE ABLE TO HAVE ANY TYPE OF SAY IN THAT OR IS THAT DEPENDENT ON FAIR PARK FIRST? HOW DOES THAT, AND MAYBE THAT MIGHT BE A STAFF QUESTION.

YEAH, I KNOW ROBIN'S HERE AS WELL.

I'M LOOKING FOR PHONE A FRIEND, .

I'VE USED THAT BEFORE.

, GOOD AFTERNOON.

ROBIN BENTLEY WITH THE CITY MANAGER'S OFFICE.

SO I KNOW THAT JIM AND CHARLIE HAVE MET WITH THE PARKS DEPARTMENT AS RECENTLY AS THIS WEEK OR LAST WEEK? LAST WEEK, LAST WEEK TO TALK ABOUT THE LEASE.

AND YOUR RIDES PROBABLY NOT THE, THE FORUM TO TALK ABOUT THOSE NEGOTIATIONS, BUT THEY'VE MADE THOSE CONCERNS VERY CLEAR.

JOHN AND RYAN ARE AWARE OF THEM.

YEAH.

AND MY QUESTION REALLY IS JUST WHO MAKE WILL MAKE THAT DETERMINATION IS THAT FROM THE PARK DEPARTMENT? WILL DEPART BE FAIR PARK FIRST? SO IT'S THE PARK DEPARTMENT.

OKAY.

I'LL JUST CLOSE ON THIS AND THEN I'LL START WITH MY COLLEAGUES.

YOU KNOW, IN THE MEDIA THERE'S NONSTOP DISCUSSION AND SPECULATION ON WHAT'S GONNA HAPPEN WITH THE MAVERICKS OR THE STARS AND WE CONSTANTLY HEAR ABOUT MEN'S SPORTS IN THE CITY.

UM, WE HAVE A RESPONSIBILITY AS A COUNCIL AND AS LEADERS IN DALLAS TO TREAT OUR WOMEN WHO ARE PROFESSIONAL ATHLETES WITH THE SAME AMOUNT OF RESPECT AND UM, GIVE THEM THE SAME SPOTLIGHT.

AND I'M SO GLAD YOU GUYS ARE HERE TODAY.

I I HOPE THAT WE CAN CONTINUE TO BE GOOD PARTNERS FOR YOU AND I APPRECIATE YOU PUTTING IT OUT THERE.

UM, WHAT IT IS YOU SIT, YOU YOU'RE ADVOCATING FOR IN ORDER FOR US TO COME TO THE TABLE AND SUPPORT YOU.

THANK YOU.

UH, ANYBODY ON MY LEFT? UH, PAULA, YOU WANNA START? COUNCILWOMAN BLACKMAN, THANK YOU AND THANKS FOR BEING HERE.

AND Y'ALL HAVE BEEN A, I THINK OUR, I THINK Y'ALL KNOW MY SON .

I THINK OUR KIDS WENT TO SCHOOL TOGETHER, SO Y'ALL HAVE BEEN A LONG TIME SUPPORTER OF DALLAS, SO I APPRECIATE THAT.

UM, ON THIS, THIS UH, I GUESS DIAGRAM THAT GENSLER DID, ARE WE USING WHAT WE ARE, WHAT IS HAPPENING AT WINGS? ARE YOU ABLE TO THEN, UH, COMPLIMENT ONE ONE ANOTHER AND USE LIKE THE SAME WHEN IT TALKS ABOUT TRAINING FACILITIES, LIKE, YOU KNOW, REHAB TABLES, THAT SORT OF STUFF.

ARE YOU, ARE WE TRYING TO DO OPPORTUNITIES OF SCALE, I GUESS IS THE WORD I'M LOOKING FOR, THAT WE DON'T HAVE TO DOUBLE DIP SO TO SPEAK? BUILD YOU ONE AND BUILD THEM ONE OR Y'ALL DON'T HAVE TO BUILD ONE AND THEY HAVE TO BUILD ONE? YEAH, I DON'T WANNA SPEAK TOO MUCH INTO THE DETAILS.

I'LL LET GENSLER KIND OF GET INTO THAT.

BUT MY UNDERSTANDING IS IT WOULD BE LESS OF THE INTERIORS OF THE BUILDINGS THEMSELVES BEING SHARED AND MORE THE EFFICIENCIES WOULD COME, WOULD COME FROM SITE WORK AND THINGS LIKE THAT OF, OF CONTINUING THAT ON THE EXTERIOR OF THE BUILDING.

I DUNNO IF YOU HAD MORE TO ADD.

YEAH, THE ONLY THING I WOULD ADD IS, IS THAT THAT WAS A NATURAL THING TO THINK ABOUT AND, AND WE IN OUR MEETINGS SAY 6, 8, 9 MONTHS AGO, EXPLORED THAT, BUT OUR TIMING WAS JUST UNFORTUNATELY WELL BEHIND WHERE THEY WERE AND THEY DID NOT HAVE THE ABILITY BASED ON THEIR CONTRACT WITH THE CITY TO SLOW DOWN THAT PROCESS TO DO THAT.

SO I THINK THAT THERE WILL BE SOME SYNERGIES THAT CAN OCCUR, BUT NOT AS MANY AS I WOULD'VE PREFERRED IF WE COULD HAVE PUT THE FACILITY TOGETHER ALL AT ONE TIME.

FOR SURE.

I I, I GET THAT.

BUT UM, THEY, THEY'RE, UM, FACILITIES WERE PRETTY, I MEAN THEY, IT WAS TOPNOTCH.

THEY HAD A LOT OF STUFF THAT YOU COULD PROBABLY ASK PRETTY PLEASED TO USE.

I MEAN, ESPECIALLY RECOVERY TYPE STUFF.

UH, OR THE, THE WELLNESS FOR, OR LIKE THE, WELL, THE ROOM FOR MOTHERS, RIGHT.

YOU KNOW, THERE'S SOME THINGS THAT YOU COULD PROBABLY WORK TOGETHER TO FIGURE OUT HOW TO SHARE.

WE, WE'LL CERTAINLY EXPLORE THAT FOR SURE.

AND I THINK, I MEAN, UM, TIE IT'S MONEY TERS AROUND HERE, I DON'T KNOW IF YOU'VE NOTICED THAT.

UM, SO WHAT, UM, CAN I DARE ASK WHAT HAPPENS TO MONEYGRAM OR IS THAT NOT A POSTED ITEM? I MEAN, 'CAUSE WE'RE GETTING TOO COMPLEXES OF SOCCER FACILITIES AND I'M JUST CURIOUS WHAT'S GONNA HAPPEN, BUT I THINK I'M PROBABLY NOT GERMANE ON THAT, BUT I WOULD JUST SAY THAT THAT'S PROBABLY GONNA COME UP SOMEWHERE THAT YOU COULD PROBABLY TALK TO ABOUT, BECAUSE THIS IS, I

[00:35:01]

MEAN, WHEN YOU LOOK AT HOW MANY, UH, GRASS FIELDS, I GUESS THERE'S PROBABLY NINE THAT ARE COMMUNITY, RIGHT? AND THEN YOU'RE GONNA USE A TURF FIELD PLUS TWO GRASS FIELDS, CORRECT? CORRECT.

YEAH.

OKAY.

AND THEN, UM, YOU KNOW, RIGHT THERE WITH THE, SO, UM, YOU KNOW, THAT'S QUITE A BIT OF, OF, UM, OPPORTUNITIES THERE AND I'M HOPING THAT ARE THEY ONLY GONNA BE SOCCER OR CAN THEY BE LIKE, YOU KNOW, FLAG FOOTBALL FOR WOMEN? YEAH, THEY'RE MIXED.

THEY'RE MIXED.

YEAH, MIXED.

SO MIXED.

OKAY.

SO, UM, IT COULD DEFINITELY MOVE INTO IF A FLAG FOOTBALL TEAM COMES IN OR SEMI RUGBY TEAM.

I DON'T, MANY, MANY THINGS FLAG FOOTBALL, FIELD HOCKEY, UH OH, TRUE.

LACROSSE, RUGBY.

LACROSSE, LACROSSE.

YEAH, I MEAN THIS, THESE WILL BE, THESE FIELDS WILL BE USED ENORMOUSLY.

OKAY.

'CAUSE UM, THERE IS A, THERE IS A BIG PUSH FOR WOMEN'S FLAG FOOTBALL.

YEAH.

WHICH TO YOUR POINT, I WAS A TITLE.

I MEAN TITLE IX WAS NOT VERY WELL IN EXISTENCE.

IT WAS STARTING AND SO I ONLY GOT VOLLEYBALL AND BASKETBALL.

YES, IT WAS FULL COURT, BUT UM, YOU KNOW, SOFTBALL WASN'T EVEN ON THE DOCKET, YOU KNOW, AND NOW IT'S ONE OF THE MOST POPULAR SPORTS IN THE NCAA.

SO I APPLAUD THIS AND I AM, I'M GLAD THAT YOU'RE, UH, THAT YOU COME WITH SOMETHING THAT WE CAN CONFIGURE AND HOPE THAT WE CAN ALL WORK TOGETHER IN MAKING THIS A REALLY GREAT OPPORTUNITY FOR WOMEN'S SPORTS AND JUST SPORTS IN GENERAL FOR, FOR FOR DALLAS.

THANK YOU.

THANK YOU.

UH, COUNCILWOMAN KADE.

YES.

THANK YOU.

WELL, I CERTAINLY HOPE THE RENOVATIONS TO THE COTTON POLE HELP GROW THE ATTENDANCE.

UM, I'VE BEEN ABLE TO ATTEND SOME OF THE SOCCER GAMES AND I ALSO WAS AT, UM, BOTH BASKETBALL GAMES WHERE PAIGE, UM, VERSUS CLARK SUPERINTENDENT.

SO I'M JUST WONDERING ON YOUR, THE NUMBERS THAT YOU PRESENTED, ARE THOSE ACTUALLY SCANNED TICKETS OR TICKETS THAT Y'ALL COMPED OR WHAT IS THE BREAKDOWN ON ON THESE TICKETS? YEAH, THEY'RE, THEY'RE A COMBINATION OF PAID AND COMP TICKETS.

SO WE, WE'VE MADE A, A VERY, UM, LARGE EMPHASIS IN THE EARLY GOING TO INTRODUCE OUR TEAM TO AS MANY FOLKS AS POSSIBLE AND THEN SET UP REGULAR PROCESSES OR REGULAR PROGRAMS BETTER SAID, WHERE WE CAN GET UNDERSERVED COMMUNITIES, UM, INNER CITY KIDS TO THE GAMES AND EXPERIENCING IT WITHOUT HAVING TO BUY A PAID TICKET.

YEAH.

IS THERE A WAY THAT WE CAN GET A BREAKDOWN OF, OF THAT FOR THIS SEASON? UM, ESPECIALLY IF WE'RE CONSIDERING, I GUESS THIS FACILITY AS WELL.

UM, SO Y'ALL ARE SAYING THOUGH THAT Y'ALL BEAT THE PAGE VERSUS CLARK ATTENDANCE WITH 20,409 FANS OF SCAN TICKETS? THAT'S CORRECT.

OKAY.

UM, OKAY.

I THINK THAT'S ABOUT IT.

THANK YOU.

UH, MR. RIDLEY? NOPE.

ALRIGHT.

I THINK THAT'S IT GENTLEMEN.

THANK YOU SO MUCH FOR YOUR TIME.

APPRECIATE HAVING HERE TODAY.

THANK YOU FOR YOUR TODAY TIME.

WE, WE APPRECIATE IT.

ALRIGHT, IT IS 3:52 PM AND THIS MEETING OF THE AD HOC COMMITTEE ON PROFESSIONAL SPORTS RECRUITMENT AND RETENTION IS ADJOURNED.